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Todd AndrlikWriting + Creating

Todd And (toddand.com) is my official website and blog for random reflections on my favorite things. Originally launched in 2006, toddand.com attracted more than 1.2 million visitors annually at its peak. One reason for the site’s success was my development and role as editor of the Advertising Age Power 150 (2007-2013), the definitive ranking of marketing blogs. Today, numerous marketing influencers continue to reference the rating system in their books, blogs and bios. In 2012, my first book—Reporting the Revolutionary War: Before It Was History, It Was News—earned three book-of-the-year honors and reached best-seller status. I remain active with my American history hobby as founder/editor of the Journal of the American Revolution, which has published 1000+ articles by 150+ expert writers for 3.3+ million readers since 2013. Along with Westholme Publishing, the journal also produces annual hardcover compilation books and an award-winning namesake book series.
// Amazon Author Page // Goodreads Author Profile //

Always Learning

I graduated from Illinois State University with a degree in PR and also earned a certificate in international business and PR from Salzburg College (Austria). Later, I earned my MBA with a focus on integrated marketing communication from Roosevelt University. My continued self-education in business and modern marketing has been done through various online courses, webinars, work and life experiences, as well as massive amounts of reading.

Corporate + Nonprofit + Agency Leadership

Since 2005, I have lead the corporate marketing and business communication activities for one of the nation’s largest commercial construction firms. Our award-winning integrated program consists of content marketing, digital marketing, branding, internal communications and new business marketing. As early adopters of social media and advanced digital marketing methods, we were among the first in business to utilize WordPress for our corporate newsroom, a strategy that quickly earned us national attention, speaking requests and references in at least two books, including a college text. In 2009, I was promoted from director to vice president of all marketing communications and have been a member of the executive team since then.

Previously, I spent five years working for global PR agencies, including a four-year stint with the B2B professional and financial services group of Weber Shandwick. In addition to supervising several national account teams (up to eight executives each), I was responsible for planning/strategy, media relations, article and press release writing, crisis management, measurement, online marketing and email marketing campaigns. During that time, my teams earned numerous awards, including the coveted PRWeek Award for best campaign of the year.

For 15 months between my agency and corporate tenures, I directed tourism and economic development-related marketing and PR efforts for seven municipalities, including Illinois’ second largest city, Aurora. I was a one-person marketing department, responsible for all aspects of the integrated program. In a short time, my work earned seven statewide marketing awards in head-to-head competition with Navy Pier, Millennium Park and all Chicago museums.

Volunteering

I am passionate about supporting education, health and community. There have been countless small projects and time/financial contributions to various charitable organizations, but a few commitments have been larger in scale. From 2010-2011, I assembled and chaired a social media advisory board to support the marketing efforts of a local autism foundation and school. From 2011 to 2012, I served on the marketing advisory board of a colonial print shop located along Boston’s historic Freedom Trail and donated marketing consulting services to the Paul Revere House in Boston. From 2012 to present, I have served on the editorial advisory board of Illinois Real Estate Journal. Locally, I am active in supporting our schools, my neighborhood and city government.

Bottom Line

My experiences in social media, niche content marketing and writing/editing/publishing, coupled with my 15+ years of global PR agency, non-profit and corporate marketing executive experience, have given me a unique perspective and expertise on the industry.

Books, Articles, Speaking + More

Select History Articles Authored by Todd Andrlik

Select Marketing Books Mentioning My Work 

  • Spin Sucks by Gini Dietrich (Que Publishing, 2014)
  • Lead Generation for Dummies by Dayna Rothman (For Dummies, 2014)
  • Optimize by Lee Odden (Wiley, 2012)
  • Blogging to Drive Business by Eric Butow (Que Publishing, 2012)
  • The Social Media MBA by Christer Holloman (Wiley, 2011)
  • The Practice of Public Relations, 11th Edition by Fraser Seitel (Prentice Hall, 2010)
  • The Handbook of Technology Management by Hossein Bidgoli (2010)
  • Marketing in a Web 2.0 World by Peter VanRysdam (Wiley, 2010)
  • Website Design and Development by George Plumley (Wiley, 2010)
  • Digital Strategies for Powerful Corporate Communications by Paul Argenti (McGraw-Hill, 2009)
  • The New Rules of Marketing and PR by David Meerman Scott (Wiley, 2007 and 2009)
  • Journalism Next by Mark Briggs (CQ Press, 2009)
  • Join the Conversation by Joseph Jaffe (Wiley, 2008)
  • The Age of Conversation by Gavin Heaton and Drew McLellan, ed. (Lulu, 2008)
  • Meatball Sundae by Seth Godin (Portfolio, 2007)

History Books by Todd Andrlik or That Feature My Writing

  • Journal of the American Revolution, Annual Volume 2017 by Todd Andrlik and Don N. Hagist, eds. (Westholme Publishing, 2017)
  • Journal of the American Revolution, Annual Volume 2016 by Todd Andrlik and Don N. Hagist, eds. (Westholme Publishing, 2016)
  • Revolutionary Delaware by Kim Burdick; foreword by Todd Andrlik (History Press, 2016)
  • Building Saybrook by Todd Andrlik (JAR Books, 2015)
  • Journal of the American Revolution, Annual Volume 2015 by Todd Andrlik and Don N. Hagist, eds. (Westholme Publishing, 2015)
  • Journal of the American Revolution, Vol. 1 by Todd Andrlik, Hugh T. Harrington and Don N. Hagist, eds. (Ertel Publishing, 2014)
  • Reporting the Revolutionary War by Todd Andrlik (Sourcebooks, 2012)

Select Marketing + History Speaking Engagements

  • Valley Forge National Park, Pennsylvania, 2016 (Author Keynote)
  • Fort Ticonderoga (NY) 11th Seminar on the American Revolution, 2014 (Featured Speaker)
  • Third Annual American Revolution Conference at Williamsburg, Virginia, 2013 (Featured Speaker)
  • Fraunces Tavern Museum, New York, 2012 (Author Keynote)
  • Rutgers University, New Brunswick, New Jersey, Barnes & Noble, 2012 (Author Keynote)
  • Yale University, New Haven, Connecticut, Barnes & Noble, 2012 (Author Keynote)
  • The Old State House, Boston, 2012 (Author Keynote)
  • Harvard University, Cambridge, Massachusetts, Harvard Coop, 2012 (Author Keynote)
  • University of Pennsylvania, Barnes & Noble, 2012 (Author Keynote)
  • Museum of the American Revolution, Philadelphia, 2012 (Author Keynote)
  • New York Public Library, 2012 (Author Keynote)
  • Society of Industrial and Office Realtors, Social Media Panel, 2009 (Panelist)
  • Illinois Real Estate Journal, Social Media Panel, 2009 (Panelist)
  • Advertising Age Power 150 Roundtable, 2008 (Panelist with other social media experts)
  • Marketing Profs B2B Forum, Chicago, 2007 (Panelist with executives from Edelman, Ustream and LinkedIn)
  • Loyola University, Chicago, Business/Marketing Forum, 2007 (Featured Speaker)
  • Ragan Communications Social Media Summit, Chicago, 2007 (Featured Speaker)

Select Media Interviews

Marketing/Writing Awards + Honors

  • Best Books of the Year, Barnes & Noble, 2012
  • Bestseller (multiple categories), Amazon, 2012
  • Book of the Year, NY American Revolution Round Table, 2012
  • Best White Papers of the Year, The White Paper Company, 2009
  • Best in Business (Creative Use of Online), Society of American Business Editors & Writers, 2009
  • Platinum Award, Hermes Creative Marketing Awards, 2008
  • New Employee of the Year, Leopardo Companies, 2006
  • Best of the Web, Building Design & Construction magazine, 2007
  • Best Website, Illinois Governor’s Conference, 2006
  • Best Radio Ad, Illinois Governor’s Conference, 2006
  • Best Visitor’s Guide, Illinois Governor’s Conference, 2006
  • Best Print Ad, Illinois Governor’s Conference, 2005
  • Best PR Campaign, Illinois Governor’s Conference, 2005
  • Best e-Marketing, Illinois Governor’s Conference, 2005
  • PR Campaign of the Year, PRWeek Awards, 2004
  • Best Business-to-Business Campaign, PRWeek Awards, 2004
  • Best Use of Research, PRWeek Awards, 2004
  • Gold Sabre Award, Business-to-Business Marketing, 2004
  • Honor Award in PR, Legal Marketing Association, 2004
  • President’s MVP Award, Weber Shandwick, 2002
  • Student of the Year Finalist, PRWeek Awards, 2000