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Marketing Executive / Creative Thinker / Business + Digital Savvy / Bestselling Writer & Editor

A business chemistry test accurately labels me an “integrator-pioneer,” or someone who is optimistic, collaborative, strategic and spontaneously generous. I am a versatile, accomplishing marketing leader with a track record of delivering innovative solutions, groundbreaking results and extraordinary service. With experience that spans global marketing agencies, corporate marketing departments and executive board rooms, I know how to manage, motivate, message, execute and analyze. I bring energy, reliability and creativity, plus digital and business savvy.

According to Jonah Bloom, editor of Advertising Age magazine from 2002 to 2010, “Todd is a gentleman, an excellent marketing executive and that rare bird—an ideas guy who executes too … Todd has a strong altruistic streak, as well as plenty of business savvy. Todd gets the marketing fundamentals, but he’s also been a player in the evolving social media world that affects so many businesses today.”

My professional writing, editing and publishing experience includes a dozen non-fiction books and thousands of articles. My first book, Reporting the Revolutionary War, was an Amazon bestseller and earned multiple book-of-the-year honors. Leveraging my expertise in digital content marketing and demand generation, I created an online media ranking tool that was acquired by a major publication (Advertising Age, 2007) and founded a scholarly journal that was acquired by an independent book publisher (Westholme Publishing, 2017). As founding editor of the scholarly journal, I oversaw the publication of more than 1,000 articles by 180 expert writers, as well as successful partnerships with two publishing companies, which included the production of 11 hardcover books about the Revolutionary War. Over the years, my work has been featured by NPR, WNYC, The Wall Street Journal, TIME Magazine, C-SPAN, CNN, MSNBC, History Channel, Discovery Channel, Smithsonian and the front page of Reddit. Connect with me on LinkedIn.

 

Full-Time Professional Marketing Experience 

  • Skender: Vice President, Marketing (2017 to current)
  • Leopardo: Director of Marketing > Vice President of Marketing (2005 to 2017)
  • Aurora Area CVB: Director of Marketing and PR (2004-2005)
  • Weber Shandwick: Account Executive > Senior Account Executive > Account Supervisor (2000-2004)
  • Cohn & Wolfe: Assistant Account Executive (2000)
  • Golin > Intern (1999)

Additional Professional Experience

  • Journal of the American Revolution: Founding Editor (2012-2017) – built online magazine from scratch to 1 million-plus annual readers, 10+ hardcover books edited/published, consulting on museum exhibits, TV shows and authors, etc. I edited and published the research and writing of various historical topics by hundreds of expert authors. The publication was acquired by Westholme Publishing in 2017.
  • Advertising Age Power 150: Founding Editor (2007-2013) – created definitive global ranking of media and marketing blogs, which generated more than 1 million visitors annually. I edited the multi-metric scoring system, provided my own creativity ranking and collaborated with more than 1000 marketing thought leaders. The list was acquired by Ad Age in 2007 and I remained co-editor until 2013.
  • Freelance Marketing Consultant (1999-2014) – provided primarily project-based marketing services to approximately three dozen clients, ranging from entrepreneurs to small businesses to national corporations. Services included social media, public relations, web design, video production, copywriting and editing.

Select History Articles 

Select Marketing Books Mentioning My Work 

  • Spin Sucks by Gini Dietrich (Que Publishing, 2014)
  • Lead Generation for Dummies by Dayna Rothman (For Dummies, 2014)
  • Optimize by Lee Odden (Wiley, 2012)
  • Blogging to Drive Business by Eric Butow (Que Publishing, 2012)
  • The Social Media MBA by Christer Holloman (Wiley, 2011)
  • The Practice of Public Relations, 11th Edition by Fraser Seitel (Prentice Hall, 2010)
  • The Handbook of Technology Management by Hossein Bidgoli (2010)
  • Marketing in a Web 2.0 World by Peter VanRysdam (Wiley, 2010)
  • Website Design and Development by George Plumley (Wiley, 2010)
  • Digital Strategies for Powerful Corporate Communications by Paul Argenti (McGraw-Hill, 2009)
  • The New Rules of Marketing and PR by David Meerman Scott (Wiley, 2007 and 2009)
  • Journalism Next by Mark Briggs (CQ Press, 2009)
  • Join the Conversation by Joseph Jaffe (Wiley, 2008)
  • The Age of Conversation by Gavin Heaton and Drew McLellan, ed. (Lulu, 2008)
  • Meatball Sundae by Seth Godin (Portfolio, 2007)

History Books I Have Written, Edited or That Feature My Writing

  • Journal of the American Revolution, Annual Volume 2018 by Todd Andrlik and Don N. Hagist, eds. (Westholme Publishing, 2018)
  • Journal of the American Revolution, Annual Volume 2017 by Todd Andrlik and Don N. Hagist, eds. (Westholme Publishing, 2017)
  • Journal of the American Revolution, Annual Volume 2016 by Todd Andrlik and Don N. Hagist, eds. (Westholme Publishing, 2016)
  • Revolutionary Delaware by Kim Burdick; foreword by Todd Andrlik (History Press, 2016)
  • Building Saybrook by Todd Andrlik (JAR Books, 2015)
  • Journal of the American Revolution, Annual Volume 2015 by Todd Andrlik and Don N. Hagist, eds. (Westholme Publishing, 2015)
  • Journal of the American Revolution, Vol. 1 by Todd Andrlik, Hugh T. Harrington and Don N. Hagist, eds. (Ertel Publishing, 2014)
  • Reporting the Revolutionary War by Todd Andrlik (Sourcebooks, 2012)

Select Marketing + History Speaking Engagements

  • Valley Forge National Park, Pennsylvania, 2016 (Author Keynote)
  • Fort Ticonderoga (NY) 11th Seminar on the American Revolution, 2014 (Featured Speaker)
  • Third Annual American Revolution Conference at Williamsburg, Virginia, 2013 (Featured Speaker)
  • Fraunces Tavern Museum, New York, 2012 (Author Keynote)
  • Rutgers University, New Brunswick, New Jersey, Barnes & Noble, 2012 (Author Keynote)
  • Yale University, New Haven, Connecticut, Barnes & Noble, 2012 (Author Keynote)
  • The Old State House, Boston, 2012 (Author Keynote)
  • Harvard University, Cambridge, Massachusetts, Harvard Coop, 2012 (Author Keynote)
  • University of Pennsylvania, Barnes & Noble, 2012 (Author Keynote)
  • Museum of the American Revolution, Philadelphia, 2012 (Author Keynote)
  • New York Public Library, 2012 (Author Keynote)
  • Society of Industrial and Office Realtors, Social Media Panel, 2009 (Panelist)
  • Illinois Real Estate Journal, Social Media Panel, 2009 (Panelist)
  • Advertising Age Power 150 Roundtable, 2008 (Panelist with other social media experts)
  • Marketing Profs B2B Forum, Chicago, 2007 (Panelist with executives from Edelman, Ustream and LinkedIn)
  • Loyola University, Chicago, Business/Marketing Forum, 2007 (Featured Speaker)
  • Ragan Communications Social Media Summit, Chicago, 2007 (Featured Speaker)

Select Media Interviews

Marketing/Writing Awards + Honors

  • Platinum PR Awards Finalist, PR News, 2018
  • Platinum Hermes Award, Integrated Marketing, 2018
  • Best Books of the Year, Barnes & Noble, 2012
  • Bestseller (multiple categories), Amazon, 2012
  • Book of the Year, NY American Revolution Round Table, 2012
  • Best White Papers of the Year, The White Paper Company, 2009
  • Best in Business (Creative Use of Online), Society of American Business Editors & Writers, 2009
  • Platinum Award, Hermes Creative Marketing Awards, 2008
  • New Employee of the Year, Leopardo Companies, 2006
  • Best of the Web, Building Design & Construction magazine, 2007
  • Best Website, Illinois Governor’s Conference, 2006
  • Best Radio Ad, Illinois Governor’s Conference, 2006
  • Best Visitor’s Guide, Illinois Governor’s Conference, 2006
  • Best Print Ad, Illinois Governor’s Conference, 2005
  • Best PR Campaign, Illinois Governor’s Conference, 2005
  • Best e-Marketing, Illinois Governor’s Conference, 2005
  • PR Campaign of the Year, PRWeek Awards, 2004
  • Best Business-to-Business Campaign, PRWeek Awards, 2004
  • Best Use of Research, PRWeek Awards, 2004
  • Gold Sabre Award, Business-to-Business Marketing, 2004
  • Honor Award in PR, Legal Marketing Association, 2004
  • President’s MVP Award, Weber Shandwick, 2002
  • Student of the Year Finalist, PRWeek Awards, 2000