As an early adopter, I was fully immersed in the world of social media by 2004, which is the same time LinkedIn, Facebook, Twitter and YouTube were starting. On July 16, 2006, I began authoring my own blog, toddand.com. Almost daily, I was publishing relevant marketing-related content and contributing to the rapidly growing blogosphere. In 2007, long before Ashton Kutcher and CNN were even registered on Twitter, I invented the Power 150, a global ranking of the top marketing and media blogs.
By 2008, toddand.com was at its peak (thanks in no small part to the success of the Power 150) and had earned well-respected positions near the top of every major ranking. According to one web analytics provider, at one snapshot in time, toddand.com was averaging about 100,000 visitors per month (1.2 million per year). When Technorati was indexing 100 million blogs, toddand.com ranked in the top 4,000. The Chicago Tribune labeled me one of Chicago’s Best Bloggers and the Huffington Post invited me to be one of the inaugural bloggers for its new Chicago edition.
In 2009, at about the same time my daughter began walking, I turned down the dial on my toddand.com publishing. I spent a good chunk of my free time in 2009 and 2010 helping others understand how to be successful with social media. Some of my favorite projects were 4Tricia.com, TheTeachingPalette.com, WalkingBoston.com, BostonGazette.org and ILAEA.org. I also put a lot of time and effort into my history blog called Rag Linen.
My social media work has been featured in several books and I've been a featured speaker for many events, including those hosted by Ragan Communications and MarketingProfs.