During my agency tenure, I grew to supervise many national accounts for clients in the financial and professional services arena — primarily commercial real estate companies and law firms. The creative campaigns and phenomenal results my teams generated on behalf of our clients were well-recognized by our PR peers as we took home numerous awards, including the coveted PRWeek Award for Campaign of the Year.
In 2004, I moved from an office overlooking Michigan Avenue to an office overlooking the Fox River in Chicago’s western suburbs where I directed tourism and economic development-related marketing efforts for seven municipalities, including Illinois’ second largest city. Honing the skills I learned from the agency world, I conceptualized and executed several new strategies and tactics that eventually led to record-breaking results and awards. Most of our Illinois tourism marketing awards were won in head-to-head competition with much larger Chicago attractions like Navy Pier, Millennium Park and the Chicago museums of art, science, history, culture and industry.