FIVE HUNDRED POSTS!
Posted on 22. Feb, 2008 by toddand in Advertising, Marketing, Media, Public Relations, Social Media
Today is my 500-post birthday!
I originally planned to share a bunch of historical stats and write a lengthy post about why I blog and what I’ve learned. After several drafts, I decided against it. It just seemed to be too much. Too wordy. So here is my cliff [...]
The Future of Newspapers
Posted on 23. Jan, 2007 by toddand in Media, Public Relations
Considering increased bandwidth penetration, swift changes in readership habits and the popularity of social media, the news industry is extremely volatile right now. It’s no wonder we continue to read about newspapers testing new tactics (one, two), trimming fat and narrowing their pages in an effort to boost the bottomline.
The Wall Street [...]
Newspapers Looking For Miracle Grow
Posted on 01. Aug, 2006 by toddand in Advertising
As most of you know, newspaper executives are struggling with the loss of readership and, as a result, are practically giving away subscriptions to keep circulation numbers high (along with ad dollars). They’re also testing new strategies like linking to rivals.
In 2004, the Newspaper Association of America and the American Society of Newspaper Editors [...]
