The Amazing Shrinking Media Directories
Just as Balihoo is advertising’s best friend, Cision is PR’s best friend. Cision, the company formerly known as Bacon’s Information, publishes newspaper and magazine directories that contain information for every newspaper and magazine in North America. The directories contain contact information and profiles on editors and reporters, which PR pros often use to help determine ...
Public Service Announcement: Digital TV Conversion
At midnight on February 17, 2009, all television stations in the U.S. will stop broadcasting analog and begin broadcasting only in digital. The digital TV conversion is as easy as… well… watch this video and see for yourself. Support Our Sponsor Share This
Balihoo Launches Marketer Edition (ad)
Todd And sponsor Balihoo today announced a franchise and coop marketing software product called Balihoo Marketer Edition. The product is targeted at national brands that need to market at the local level (franchisors, coops, product manufactures) and centralizes the management and execution of all local advertising and marketing activities. Some cool features: Local dealers can ...
Daily Deadlines Did in the Newspaper Industry
Daily deadlines did in the newspaper industry is the insightful theory of technology gossip site Valleywag. “The pressure of getting to press, the long-practiced art of doom-and-gloom headline writing, the flinchiness of easily spooked editors all made it impossible for ink-stained wretches to look farther into the future than the next edition… The newspaper industry ...
