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The Most Impressive Business Card Ever

April 15, 2009 | 9 Comments

“It took me 25 years to design this.”
“It demonstrates incredible marketing capability.”

Link

Filed Under Design, Humor, Marketing, Strategies+Tactics, Video

300+ Online Reputation Management Resources

March 17, 2009 | 17 Comments

In a couple hours, at a PRSA Chicago luncheon, I will be discussing online reputation management on a panel that includes:

Sandra Guy, technology columnist, Chicago Sun-Times
David Pelzer, vice president, industry image and relations, Dairy Management, Inc.
Dr. Leslie Gaines-Ross, chief reputation strategist, Weber Shandwick

For the luncheon attendees, I compiled a list of resources that serves as a primer on how to manage corporate reputations online. In total, there are about 40 links below that point to more than 300 resources (many of the links contain laundry lists of additional resources themselves). Feel free to suggest additional resources in the comments.

I think Gary Vaynerchuk’s two-minute video below is the essential foreword to embracing social media and managing your reputation online.

Must-read Books

Radically Transparent - By Andy Beal and Dr. Judy Strauss (2008)
The New Rules of Marketing and PR - By David Meerman Scott (2008)
Corporate Reputation: 12 Steps… - By Dr. Leslie Gaines-Ross (2008)
Meatball Sundae - By Seth Godin (2008)
Now is Gone - By Geoff Livingston (2007)

Must-read Blog Posts

Sure-fire Strategies to Pounce on Negative Search Engine Results (Marketing Pilgrim)
Online Reputation Management 2.0 and Our Mobile Future (Personal Branding Blog)
34 Online Reputation Management Tools (Duct Tape Marketing)
Basics of Online Reputation Management (Online Marketing Blog)
Google Reputation Management (Marketing Pilgrim)
Using Social Media to Help Manage Online Reputation (SearchRank)
180+ Resources and Tips to Help Manage Your Reputation Online (JobMob)
A Chronology of Brands that Got Punk’d by Social Media (Web Strategy by Jeremiah)

Examples of Corporate Social Media Usage

Wiki of Social Media Marketing Examples (Being Peter Kim)
The Big List of Big Brand Corporate Blogs (Debbie Weil)
35+ Examples of Corporate Social Media (Mashable)
17 Ways to Use Twitter for Business (Duct Tape Marketing)
Creative Business Uses of Twitter (BusinessWeek)

Presentations and Videos

Online Reputation Monitoring Tools

Again, feel free to suggest other resources in the comments. Thanks.

Filed Under Educational, Links, Management, Marketing, Public Relations, Social Media, Strategies+Tactics, Technology

Guide to Greener Electronics

November 25, 2008 | Leave a Comment

Source: Greenpeace USA
Nod: The Huffington Post

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Filed Under Educational, Green, Marketing, Politics, Public Relations, Strategies+Tactics, Technology

Blog vs. Wiki

November 15, 2008 | 1 Comment

Nod: Angela Maiers and Mike Sansone

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Filed Under Blogging, Educational, Humor, Social Media, Strategies+Tactics, Technology

The Teaching Palette - A Great New Blog For Art Educators By Art Educators

October 13, 2008 | Leave a Comment

We’re officially a two-blogger household now that my wife’s art education blog — The Teaching Palette — is up and running. The Teaching Palette is a blog for art teachers by art teachers and covers a wide spectrum of topics including classroom management, tools and techniques and the integration of music. They’re also providing a forum for art teacher-authored reviews of DVDs, books, art games, gadgets, etc. Fortunately, my wife isn’t taking on the blog by herself. She’s tag teaming the effort with a fellow art teacher and they’ll be actively seeking guest bloggers.

When you have a chance, check it out and share your support (comment). So far, two posts have really caught my eye and might be appealing to this audience.

1) The Father of American Portraiture - You may not realize it, but you see a portrait painted by Gilbert Stuart practically every day. His George Washington portrait has appeared on the U.S. one-dollar bill for more than 100 years!

2) Make Your Own Digital Whiteboard - Small marketing agencies with even smaller tech budgets listen up. Now you can make a $3000 multi-touch interactive whiteboard for just $50!

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Filed Under Authors+Books, Blogging, Educational, History, Links, Marketing, Music, Social Media, Strategies+Tactics, Technology

A Decade of Internet Superstars: Where Are They Now?

October 10, 2008 | 1 Comment

PC World has a great feature on the current whereabouts of famous webcelebs like Tron Guy, Evolution of Dance Guy, Numa Numa Guy, Ask a Ninja Guy, etc. I’m disappointed they didn’t include Leslie Hall, but still a great list.

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Filed Under Humor, Random, Social Media, Strategies+Tactics, Technology

Styx Underwear - Card in Cheek Advertising

September 27, 2008 | Leave a Comment

The card says “This is the only time we are getting into your ass.” Leave it to those creative Czechs at Styx Underwear! Nod: Comunicadores

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Filed Under Advertising, Design, Humor, Strategies+Tactics

Turning Attacks Into Marketing Opportunities

September 21, 2008 | 1 Comment

We see it all the time in politics, PR and advertising - attacks by the opponents, media and competitors. Smart marketing professionals can turn these attacks into opportunity and simultaneously earn some sympathy points. When you get hit with a negative, find the opportunity and turn it into a strength or positive. Here’s a great example of the I’m a Mac ad used as inspiration for a strong Microsoft campaign.

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Filed Under Advertising, Educational, Media, Politics, Public Relations, Social Media, Strategies+Tactics, Video

MTV Engine Room: The New Creative

September 17, 2008 | Leave a Comment

MTV’s Engine Room looks awesome. With four teams from around globe competing for international creative bragging rights, it should be very entertaining. And I’m pumped that I’ll be able to watch it all online.

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Filed Under Advertising, Blogging, Design, Educational, Marketing, Media, Public Relations, Social Media, Strategies+Tactics, Technology, Video

Great Moments in Print Advertising

August 28, 2008 | 1 Comment

Ikea demonstrates its creative storage solutions with creative print advertising.
Nod: Comunicadores

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Filed Under Advertising, Design, Strategies+Tactics

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ADMIN

The Most Impressive Business Card Ever

300+ Online Reputation Management Resources

Guide to Greener Electronics

Blog vs. Wiki

The Teaching Palette - A Great New Blog For Art Educators By Art Educators

A Decade of Internet Superstars: Where Are They Now?

Styx Underwear - Card in Cheek Advertising

Turning Attacks Into Marketing Opportunities

MTV Engine Room: The New Creative

Great Moments in Print Advertising

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