Daily Deadlines Did in the Newspaper Industry

Daily deadlines did in the newspaper industry is the insightful theory of technology gossip site Valleywag. “The pressure of getting to press, the long-practiced art of doom-and-gloom headline writing, the flinchiness of easily spooked editors all made it impossible for ink-stained wretches to look farther into the future than the next edition… The newspaper industry ...

35+ Examples of Corporate Social Media in Action

Aaron Uhrmacher shares 35+ examples of corporate social media in action, including instances from Adobe, Ford, HSBC, Intuit, Johnson & Johnson, Marriott, New York Times, Sears, Starbucks, Toyota, Wells-Fargo, Zappos and many more.

The Huffington Post Launches Chicago Edition, Includes Todd And as Blogger

Today, the Huffington Post officially launches its Chicago edition (beta). A couple weeks ago I was invited to be a HuffPo Chicago Blogger, which was a huge honor considering the Post is one of my daily must-reads. My first Huffington Post article is about Chicago Tribune‘s social media task force – the team behind Colonel ...

A Metaphor for Something Marketing?

Posted by on Aug 6, 2008 in Advertising, Marketing, Public Relations, Video | No Comments

Ok, here’s my stretch of a marketing metaphor to justify posting this random video on my blog. This lion-owner relationship is a metaphor for a client-agency relationship. The agency loves its client and helps it to grow big and strong. Then the client gets too big and potentially dangerous to the agency, so the agency ...

Business Ideas by Gary Busey

Before your next marketing brainstorm, watch a few of these motivational cliches and Buseyisms. Christopher Walken needs a series like this! Kudos to GotVMail! Share This

Stumbled Upon Gorgeous

I’ve been playing with StumbleUpon a lot lately to help me discover more of the interweb. You can follow my online advertures and see what piques my interest by clicking here. One website that recently caught my attention was for a London-based TV production company called Gorgeous. There’s just something about talking cats that will ...

Free Marketing + Media Magazines, White Papers

Thanks to NetLine Corporation, I am now able to offer my readers free industry trade magazine subscriptions and white papers via toddand.com. In marketing and media, there are publications and papers on practically every major subject matter including advertising, public relations (PR), search engine marketing, online marketing, direct marketing, brand packaging, web 2.0 and customer ...

Newspapers Outsource Reporting, Editing to India

Posted by on Jul 8, 2008 in Educational, Media, Public Relations | No Comments

According to this BusinessWeek article, the business model for India-based Mindworks Global Media is purely to receive outsourced work from international media. Mindworks has eight overseas clients – including the Miami Herald and South China Morning Post – and is aggressively targeting more U.S. publications. At Midworks, “90 young men and women peer into their ...

132 Percent Increase in Authors for Age of Conversation Sequel

The Age of Conversation (available on Amazon) is a collaborative writing project that neatly encapsulates many perspectives of new marketing and social media in one book. In 2007, the book had 102 expert authors. As a result of its initial success, the book realized a 132 percent increase in authors for the 2008 edition. That’s ...