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Power Profile: Murketing

November 9, 2008 | Leave a Comment

Meet Rob Walker. He likes to write. He writes at Murketing, currently No. 71 on the Power 150. He authored Buying In, which is “a compelling blend of cultural anthropology and business journalism,” according to Time Magazine. Rob’s also the “Consumed” columnist at the New York Times Magazine, a contributor to other magazines, like Fast Company, and a former writer at Slate Magazine. I asked Rob to do some more writing by answering a few questions for my readers. See below:

What two blogs do you read most often?
Coudal.com Blended Feed
Ffffound.com

What two podcasts do you listen to/watch most often?
This is hard because I’m a Podcast freak and it’s tough to pick favorites.
For music I listen to The Sounds In My Head, several “song of the day” podcasts, Ritmo Latino, Andrew Andrew Sound Sound, a couple of WFMU shows, etc. And the NYT “Popcast.”

For non-music, there’s Science Friday, a bunch of other NPR stuff, the Sunday yak shows have Podcast versions and I usually listen to This Week and Meet the Press this way. Plus the Onion Radio News. Among other things.

Don’t stop! The interview continues. Read more

Filed Under Authors+Books, Blogging, Links, Power Profiles

Power Profile: bizsolutionsplus

June 15, 2008 | 2 Comments

Lewis Green is author of bizsolutionsplus, which currently ranks at No. 364 out of 658 blogs on the Power 150. He’s also founder and managing principal of the management consultancy L&G Business Solutions. Previously, Lewis held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company. Mmm, I got a craving for a venti iced non-fat vanilla latte just writing that! His fifth and most recent book is titled Lead with Your Heart: Sell Happiness and You and Your Business Flourish. As you can see from his short answers, Lewis is a busy guy and doesn’t have a lot of free time. So, feel lucky you’re getting this much…

How would you describe your blog to your mom?
We share happiness, business successes and defeats, and discuss all things marketing and communications.

What two blogs do you read most often?
ChaosScenario and My 2 Cents

Which blogger would you most like to meet in person?
Becky Carroll

What non-blog websites and publications do you read?
New York Times, Boston Globe, MarketingProfs

What kind of computer/set-up do you run at home?
HP mini desktop

What is your next big technology purchase going to be?
Blackberry

What one thing would you change about your blog if you had the time?
Its design.

What other hobbies do you have?
Sports, reading, yard work, any physical work, rock concerts, dance theatre, art museums, people watching, bar hopping, travel

Tell us something interesting about yourself that your readers don’t already know.
I once made my living as a freelance writer.

What famous person do you most look like?
John McCain.

What is your full-time job?
Entrepreneur. I run a marketing and communications consultancy.

What cool/interesting clients or companies have you worked for?
Starbucks

How do you think newspapers will evolve over the next 15 years?
Paper copies will mostly disappear and most will read their paper online.

What is the greatest threat facing the marketing industry?
Becoming irrelevant.

Can you please explain what’s so great about Twitter?
Good conversation.

What was your first job in high school, college or earlier?
I was a sports stringer in high school for a daily newspaper.

What kind of car do you drive? What’s the next car going to be?
1998 Ford. Won’t be a next car, I hope.

Tell us about your 15 seconds of fame.
When I was a freelance writer, I was a frequent guest on TV and radio.

How has the Power 150 helped you/your blog?
Given me a presence with readers that I likely would not have reached.

What would you do with $3 million dollars?
Give half away.

What’s the next big thing?
Spend a year in Italy.

Filed Under Links, Management, Marketing, Power Profiles

Power Profile: Conversation Agent

May 23, 2008 | Leave a Comment

Valeria Maltoni is a prolific communicator. She writes for Fast Company, The Blog Herald, Marketing Profs and her own blog, Conversation Agent, which sits in the top 50 of the Power 150. She is a frequent public speaker on brand marketing, customer service, and integrating social media tools. Being Italian and having studied linguistics in Italy, it’s no surprise that she publishes in both English and Italian. She has worked on the agency, consulting and corporate sides of communications. Here’s your chance to learn more about Valeria….

How would you describe your blog to your mom?
Conversation Agent is about facilitating interaction with ideas and people. I’ve always been a connector and I’ve had a lifelong love for learning. The blog allows me to do both.

What blog post do you most regret publishing and why?
There isn’t one post I regretted publishing. Event the infamous post that unleashed such a controversial debate all over the blogosphere, the one suggesting we create a W-List, taught me a great deal about myself and about conversation. I’m glad I wrote it.

What two blogs do you read most often?
It changes depending on what I am learning and experimenting with at the time. I read Seth’s blog and Copyblogger (Brian’s posts) everyday. They write timeless posts that apply to everything I do with my blog and at work. Then there are another 40+ I read diligently.

What non-blog websites and publications do you read?
Magazines: Fast Company, Foreign Policy, The Economist, Business Week, Wired, Information Week, Computerworld, CIO, Marketing Management (AMA), Tactics (PRSA), The Strategist (PRSA), CW (IABC), Directors & Boards, The Atlantic, B2B, Elle (Italian edition).

Newspapers: The Philadelphia Inquirer, The Philadelphia Business Journal, The New York Times, The Wall Street Journal, The Guardian, La Repubblica, La Stampa, Il Corriere della Sera, Le Monde.

Web sites: BBC news, Knowledge@Wharton, Harvard Business Review.

THE INTERVIEW CONTINUES: Read more

Filed Under Blogging, Marketing, Power Profiles, Public Relations, Social Media

Power Profile: CrapHammer

April 17, 2008 | 8 Comments

“When all you have is a craphammer…” Those are the famous first words of Sean Howard when you visit his blog, CrapHammer, which currently sits at No. 113 on the Power 150. Sean is director of strategy and innovation at Lift Communications, a brand experience studio in Toronto, Canada. Sean is clearly special. And complex. For instance, his profile uses words like teletype, womb, hacker, military, unicycle, juggler, fad, vegan, cats and hippy… all in the same paragraph. A short Google search away is even more evidence of Sean’s special purpose - I’ll let you discover these for yourself. In the meantime, sit back and enjoy the CrapHammer profile:

What two blogs do you read most often?
This is an insanely difficult question. Adliterate and Servants of Chaos, but there are like 10 I read at the same frequency: Hee Haw Marketing, Get Shouty, Communities Dominate Brands, Mind Hacks, Punk Planning, Pan-dan, Johnnie Moore, Own Your Brand, Leigh’s Blitherings, The Digital Perm

Which blogger would you most like to meet in person?
Richard Huntington (Adliterate)

Which blogger would you least like to run into in a dark alley?
Katie Chatfield (Get Shouty)

Continue to the juicy parts: Read more

Filed Under Advertising, Blogging, Humor, Power Profiles

Power 150 in Wall Street Journal

April 16, 2008 | 5 Comments

I woke up to an email from Scott Baradell (of Spin Thicket fame) informing me that the Power 150 made The Wall Street Journal. Here’s a short excerpt from the article:

Small businesses looking to pitch their products or services to influential blogs have some help these days.

A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business craft a pitch that will garner the attention of both the bloggers and readers.

Some Web sites list the most influential blogs in a specific industry. For example, AdAge Power150, run by Advertising Age magazine, shows the top media and marketing blogs, while eDrugSearch.com’s HealthCare100 ranks the top English-language health-care blogs.

UPDATE: Check out Mr. Baradell’s flattering tribute. Thanks, Scott!

Filed Under Advertising, Blogging, Marketing, Media, News, Power Profiles, Public Relations, Social Media, Technology

Ad Age Power 150 Roundtable

April 14, 2008 | 4 Comments

To kick off Blogger Social 2008 and take advantage of so many marketing bloggers being in NYC, Advertising Age Editor Jonah Bloom hosted a Power 150 roundtable discussion, which the magazine covered in this week’s issue with an article titled Separating Brilliance from Blabber. In addition to the edited transcript, Ad Age also ran a related story on corporate blogging and the chief blogger role.

As David Armano writes, Ad Age is engaging new voices and broadening its editorial net to include alternative sources of information.

Along with myself, list manager Charlie Moran and Jonah, the marketing bloggers (along with today’s Power 150 rank) who participated in the roundtable included:

1. David Armano (Logic+Emotion) - P: 26
2. Rohit Bhargava (Influential Marketing Blog) - P: 44
3. Matt Dickman (Techno//Marketer) - P: 123
4. Anna Farmery (The Engaging Brand) - P: 107
5. Mark Goren (Transmission Content + Creative) - P: 236
6. Lewis Green (bizsolutionsplus) - P: 148
7. Ann Handley (Marketing Profs) - P: 57
8. Gavin Heaton (Servant of Chaos) - P: 97
9. Sean Howard (CrapHammer) - P: 138
10. Geoff Livingston (The Buzz Bin) - P: 76
11. Paul McEnany (Hee-Haw Marketing) - P: 198
12. Darryl Ohrt (Brand Flakes For Breakfast) - P: 115

Blog coverage of the roundtable:
Advertising Age Proves that Bloggers Can Sit at Large Tables (Hee-Haw Marketing)
darryl: too sexy for online adage (Brand Flakes for Breakfast)
Power 150 roundtable (Techno//Marketer)
The Chief of Blogs (Servant of Chaos)
Understand. Act. in that order (Blog’M)
Ad Age Summons Bloggers To The Table (AdPulp)
Ad Age Engages Industry Bloggers (Logic+Emotion)

Filed Under Advertising, Blogging, Management, Marketing, Power Profiles, Public Relations, Social Media, Strategies+Tactics, Technology

Power Profile: Only Dead Fish

March 30, 2008 | 2 Comments

Neil Perkin started out stacking shelves at his local supermarket, but today is director of marketing and strategy at IPC Media, a UK consumer magazine publisher. He has authored his Only Dead Fish blog since December 2006. Only Dead Fish currently sits at No. 149 on the Power 150, a global index of nearly 600 marketing blog.

How would you describe your blog to your mom?
My Mum isn’t big on blogging so I’d probably have to start at the beginning. I think I’d tell her it’s just me writing about stuff that interests me so it’s mostly about advertising, social media, communications, with a healthy dose of culture and design. And the odd post on chickens.

What blog post (of your own) are you most proud of and why?
Tricky question but probably a short post I wrote on how advertising and media planning is still littered with military analogies - we talk about ‘target’ audiences, ‘hits’, ’strike rates’, ‘impacts’, ’strategies’, ‘tactics’. The point I was making was that using this kind of language now seems to define the association between the brand and it’s audience in all the wrong ways and so if we are ever going to change the relationship that advertising has with people, we should change the language. The post generated a lot of discussion on the blog and was picked up by the marketing press here in the UK.

Neil’s Power Profile continues… Read more

Filed Under Marketing, Power Profiles, Social Media

Power Profile: David Airey

March 18, 2008 | 5 Comments

Edinburgh, Scotland-based David Airey started blogging in October of 2006. His self-titled blog currently sits in the Power 150’s top 30 and is a marketing extension of his own graphic design business. In today’s web 2.0 marketing stew, the ingredients of graphic design and multimedia are more important than ever, which helps to make David’s blog so popular with marketing and social media professionals.

David’s a genius at giving design tips and tutorials for professional designers and non-designers alike. His topics run the design spectrum and include popular subjects like typography, logos, advertising, web design, branding, blogging, business cards and more. Be sure to read his domain hijacking post. Unbelievable!

David, how would you describe your blog to your mom?
It’s how I promote my graphic design services online, and attract the majority of my clients.

What blog post (of your own) are you most proud of and why?
My report about GMail’s security vulnerabilities, because it helped me get my domain name back after it was stolen, and also made it onto the New York Times website.

READ THE COMPLETE DAVID AIREY PROFILE: Read more

Filed Under Advertising, Blogging, Design, Power Profiles

Crystal Ball 2.0

March 17, 2008 | 3 Comments

Advertising Age asked a handful of the Power 150 bloggers “what technology marketers should be paying most attention to in 2008?” Click here for Crystal Ball 2.0.

Filed Under Advertising, Blogging, Educational, Management, Marketing, Media, Power Profiles, Public Relations, Social Media, Strategies+Tactics, Technology

Power Profile: Todd And

February 22, 2008 | 11 Comments

To kick start my next 500 posts, I thought I’d profile myself, author of Todd And, which sits at No. 115 on the Power 150 (02/21/08). It’s been almost a year and a half since I started blogging and I don’t talk about myself much on this thing, so why not?

The photo was taken at 5 p.m. this afternoon while my colleague demonstrated his Ricoh Caplio GX100 camera. As you can see, I’m listening intently… and now I want one. Here is my Power Profile:

What blogs do you read most often?
I imported the OPML file of the Power 150 into my Google Reader so I just read the entire river of news from all 575 marketing and media bloggers. When I’m not browsing them all, I tend to read Matt Dickman, David Airey, Kami Huyse, Neatorama, Boing Boing, Techcrunch and the rest of my blog roll.

THE Q&A WITH MYSELF CONTINUES - Read more

Filed Under Blogging, Links, Marketing, Media, Music, Power Profiles, Public Relations, Social Media

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Power Profile: Murketing

Power Profile: bizsolutionsplus

Power Profile: Conversation Agent

Power Profile: CrapHammer

Power 150 in Wall Street Journal

Ad Age Power 150 Roundtable

Power Profile: Only Dead Fish

Power Profile: David Airey

Crystal Ball 2.0

Power Profile: Todd And

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