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Power Profile: CrapHammer

April 17, 2008 | 6 Comments

“When all you have is a craphammer…” Those are the famous first words of Sean Howard when you visit his blog, CrapHammer, which currently sits at No. 113 on the Power 150. Sean is director of strategy and innovation at Lift Communications, a brand experience studio in Toronto, Canada. Sean is clearly special. And complex. For instance, his profile uses words like teletype, womb, hacker, military, unicycle, juggler, fad, vegan, cats and hippy… all in the same paragraph. A short Google search away is even more evidence of Sean’s special purpose - I’ll let you discover these for yourself. In the meantime, sit back and enjoy the CrapHammer profile:

What two blogs do you read most often?
This is an insanely difficult question. Adliterate and Servants of Chaos, but there are like 10 I read at the same frequency: Hee Haw Marketing, Get Shouty, Communities Dominate Brands, Mind Hacks, Punk Planning, Pan-dan, Johnnie Moore, Own Your Brand, Leigh’s Blitherings, The Digital Perm

Which blogger would you most like to meet in person?
Richard Huntington (Adliterate)

Which blogger would you least like to run into in a dark alley?
Katie Chatfield (Get Shouty)

Continue to the juicy parts: Read more

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Posted by toddand | Filed Under Advertising, Blogging, Humor, Power Profiles

Power 150 in Wall Street Journal

April 16, 2008 | 4 Comments

I woke up to an email from Scott Baradell (of Spin Thicket fame) informing me that the Power 150 made The Wall Street Journal. Here’s a short excerpt from the article:

Small businesses looking to pitch their products or services to influential blogs have some help these days.

A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business craft a pitch that will garner the attention of both the bloggers and readers.

Some Web sites list the most influential blogs in a specific industry. For example, AdAge Power150, run by Advertising Age magazine, shows the top media and marketing blogs, while eDrugSearch.com’s HealthCare100 ranks the top English-language health-care blogs.

UPDATE: Check out Mr. Baradell’s flattering tribute. Thanks, Scott!

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Posted by toddand | Filed Under Advertising, Blogging, Marketing, Media, News, Power Profiles, Public Relations, Social Media, Technology

Ad Age Power 150 Roundtable

April 14, 2008 | 4 Comments

To kick off Blogger Social 2008 and take advantage of so many marketing bloggers being in NYC, Advertising Age Editor Jonah Bloom hosted a Power 150 roundtable discussion, which the magazine covered in this week’s issue with an article titled Separating Brilliance from Blabber. In addition to the edited transcript, Ad Age also ran a related story on corporate blogging and the chief blogger role.

As David Armano writes, Ad Age is engaging new voices and broadening its editorial net to include alternative sources of information.

Along with myself, list manager Charlie Moran and Jonah, the marketing bloggers (along with today’s Power 150 rank) who participated in the roundtable included:

1. David Armano (Logic+Emotion) – P: 26
2. Rohit Bhargava (Influential Marketing Blog) – P: 44
3. Matt Dickman (Techno//Marketer) – P: 123
4. Anna Farmery (The Engaging Brand) – P: 107
5. Mark Goren (Transmission Content + Creative) – P: 236
6. Lewis Green (bizsolutionsplus) – P: 148
7. Ann Handley (Marketing Profs) – P: 57
8. Gavin Heaton (Servant of Chaos) – P: 97
9. Sean Howard (CrapHammer) – P: 138
10. Geoff Livingston (The Buzz Bin) – P: 76
11. Paul McEnany (Hee-Haw Marketing) – P: 198
12. Darryl Ohrt (Brand Flakes For Breakfast) – P: 115

Blog coverage of the roundtable:
Advertising Age Proves that Bloggers Can Sit at Large Tables (Hee-Haw Marketing)
darryl: too sexy for online adage (Brand Flakes for Breakfast)
Power 150 roundtable (Techno//Marketer)
The Chief of Blogs (Servant of Chaos)
Understand. Act. in that order (Blog’M)
Ad Age Summons Bloggers To The Table (AdPulp)
Ad Age Engages Industry Bloggers (Logic+Emotion)

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Posted by toddand | Filed Under Advertising, Blogging, Management, Marketing, Power Profiles, Public Relations, Social Media, Strategies+Tactics, Technology

Power Profile: Only Dead Fish

March 30, 2008 | 2 Comments

Neil Perkin started out stacking shelves at his local supermarket, but today is director of marketing and strategy at IPC Media, a UK consumer magazine publisher. He has authored his Only Dead Fish blog since December 2006. Only Dead Fish currently sits at No. 149 on the Power 150, a global index of nearly 600 marketing blog.

How would you describe your blog to your mom?
My Mum isn’t big on blogging so I’d probably have to start at the beginning. I think I’d tell her it’s just me writing about stuff that interests me so it’s mostly about advertising, social media, communications, with a healthy dose of culture and design. And the odd post on chickens.

What blog post (of your own) are you most proud of and why?
Tricky question but probably a short post I wrote on how advertising and media planning is still littered with military analogies - we talk about ‘target’ audiences, ‘hits’, ’strike rates’, ‘impacts’, ’strategies’, ‘tactics’. The point I was making was that using this kind of language now seems to define the association between the brand and it’s audience in all the wrong ways and so if we are ever going to change the relationship that advertising has with people, we should change the language. The post generated a lot of discussion on the blog and was picked up by the marketing press here in the UK.

Neil’s Power Profile continues… Read more

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Posted by toddand | Filed Under Marketing, Power Profiles, Social Media

Power Profile: David Airey

March 18, 2008 | 4 Comments

Edinburgh, Scotland-based David Airey started blogging in October of 2006. His self-titled blog currently sits in the Power 150’s top 30 and is a marketing extension of his own graphic design business. In today’s web 2.0 marketing stew, the ingredients of graphic design and multimedia are more important than ever, which helps to make David’s blog so popular with marketing and social media professionals.

David’s a genius at giving design tips and tutorials for professional designers and non-designers alike. His topics run the design spectrum and include popular subjects like typography, logos, advertising, web design, branding, blogging, business cards and more. Be sure to read his domain hijacking post. Unbelievable!

David, how would you describe your blog to your mom?
It’s how I promote my graphic design services online, and attract the majority of my clients.

What blog post (of your own) are you most proud of and why?
My report about GMail’s security vulnerabilities, because it helped me get my domain name back after it was stolen, and also made it onto the New York Times website.

READ THE COMPLETE DAVID AIREY PROFILE: Read more

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Posted by toddand | Filed Under Advertising, Blogging, Design, Power Profiles

Crystal Ball 2.0

March 17, 2008 | 3 Comments

Advertising Age asked a handful of the Power 150 bloggers “what technology marketers should be paying most attention to in 2008?” Click here for Crystal Ball 2.0.

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Posted by toddand | Filed Under Advertising, Blogging, Educational, Management, Marketing, Media, Power Profiles, Public Relations, Social Media, Strategies+Tactics, Technology

Power Profile: Todd And

February 22, 2008 | 11 Comments

To kick start my next 500 posts, I thought I’d profile myself, author of Todd And, which sits at No. 115 on the Power 150 (02/21/08). It’s been almost a year and a half since I started blogging and I don’t talk about myself much on this thing, so why not?

The photo was taken at 5 p.m. this afternoon while my colleague demonstrated his Ricoh Caplio GX100 camera. As you can see, I’m listening intently… and now I want one. Here is my Power Profile:

What blogs do you read most often?
I imported the OPML file of the Power 150 into my Google Reader so I just read the entire river of news from all 575 marketing and media bloggers. When I’m not browsing them all, I tend to read Matt Dickman, David Airey, Kami Huyse, Neatorama, Boing Boing, Techcrunch and the rest of my blog roll.

THE Q&A WITH MYSELF CONTINUES - Read more

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Posted by toddand | Filed Under Blogging, Links, Marketing, Media, Music, Power Profiles, Public Relations, Social Media

Brand New Power 150 Badges

February 20, 2008 | 3 Comments

I’ve noticed a lot of Power 150 blogs attempting to customize the Power 150 logo to better fit their sidebar needs. Since not all bloggers are created equal with design skills and software, I went ahead and slapped together about 20 new badges. The badges range from 80 to 470 pixels wide and include multiple styles. Click here to browse all the badges. Please save and link to them from your own server. Also, I’m happy to create a custom badge for your blog if you don’t see something that meets your needs. Email me ‘offline’ to coordinate.

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Posted by toddand | Filed Under Advertising, Blogging, Design, Marketing, Media, Power Profiles, Public Relations, Social Media

Power 150 Adds More Metrics, Cool New Functionality

February 1, 2008 | 2 Comments

In case you haven’t noticed, the Power 150 recently added several new metrics as well as some cool new functionality = an individual blog feed reader (click the plus sign next to each listing) and ranking columns that are sortable by metrics (click the icon headers to sort by that metric).

While we all know that no blog ranking system is perfect, having eight unique metrics certainly helps make things more accurate. Although, I should point out that the list is most accurate when the metrics are reporting actual representative data and not zeros. From time to time (and more often than any of us would like), a metric or two will spit back zeros via their API, but the Ad Age “engineering team” is aware of that matter and working with representatives at the metrics to solve the matter. They’re also crafting other creative solutions to help keep the Power 150 more stable.

And, coincidentally, the total possible score of all metrics now equals 150 - giving new meaning, at least temporarily, to the Power 150. It was originally named the Power 150 because that’s how many blogs were first ranked.

Check it out and stay tuned - the Ad Age team and I are always exploring new modifications and improvements. Thanks to all those who have already provided feedback and recommendations - especially Brendan Cooper, Jennifer Mattern, Geoff Livingston, the folks at GrokDotCom and many others. We’re listening.

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Posted by toddand | Filed Under Advertising, Blogging, Design, Marketing, Media, News, Power Profiles, Public Relations, Social Media, Technology

Power Profile: POP! PR Jots

January 20, 2008 | 8 Comments

Meet Jeremy Pepper of POP! PR Jots. Sure, he had one of the first PR blogs, which he launched almost five years ago. Sure, his blog was once considered the third most influential PR blog by an Edelman/Intelliseek white paper. Sure, he has won some big industry awards. BUT! Did you know that Jeremy Pepper was Selma Blair’s grade school boyfriend (no joke)?

How would you describe your blog to your mom?
It’s about public relations, and what is going on in the industry.

What blog post (of your own) are you most proud of and why?
I have a few that I am proud of – my interviews with the industry leaders and founders of PR, in particular, because they were great learning experiences. I also am proud of my libel blog post because I was ahead of the curve on that one, and actually got an interview with the NYT’s attorney.

What blog post do you most regret publishing and why?
The early stuff, because I was finding a voice, but I don’t regret publishing what I have.

THE INTERVIEW CONTINUES - Read more

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