Business Ideas by Gary Busey

August 1, 2008 | 1 Comment

Before your next marketing brainstorm, watch a few of these motivational cliches and Buseyisms. Christopher Walken needs a series like this! Kudos to GotVMail!

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Posted by toddand | Filed Under Advertising, Green, Humor, Marketing, Public Relations, Random, Social Media, Strategies+Tactics, Video 

Live Green

July 17, 2008 | Leave a Comment


“The Live Green Toronto program is designed to inspire and support every resident who wants to do something right now to make Toronto an even greener city.” Nod: NOTCOT.ORG

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Posted by toddand | Filed Under Advertising, Green, Links 

Use The Vehicle Eco-Calculator To Determine The Most Ecological and Economical Car

July 10, 2008 | 3 Comments

Thinking of buying a car soon? How about a hybrid? My marketing team recently created an online tool for our executive leadership to use during the decision-making for future company fleet vehicle purchases. We labeled the tool a “vehicle eco-calculator” because it compares both the ecological and economical impact of two vehicles.

Hybrid vehicles with better fuel economy typically cost more than their gas-guzzling counterparts, which can make the decision to purchase one more difficult. This eco-calculator will calculate a specific breakeven point, or how many months it will take for you to recover the added cost of buying a hybrid. After that point, you’re putting money back in your pocket.

Realizing the value of this tool to everyone, we shared it companywide and now I’m sharing it with my readers. If you find it useful, feel free to pass it along.

The tool can be found at www.leopardo.com/vec. Simply enter a few variables about the two cars you’re considering and press calculate. The results will tell you the estimated annual gas cost and carbon dioxide emissions. More importantly, the analysis section will explain your annual fuel savings, unreleased emissions per year and the ROI payback period.

UPDATE: We’re on DIGG, so please stop by and digg it, post comments, etc.

On digg, I left a comment that I think, in part, is worth repeating here:

The Toyota Camry Hybrid costs, on average, about $4,000 more than the non-hybrid version. First costs may discourage many folks from purchasing a hybrid, but the Camry Hybrid will start returning a profit after 54 months (less than five years), according to the Vehicle Eco-Calculator (based on 20,000 miles per year driven and $4.21/gallon gas, which are both variables you can adjust in the calculator). When the 2008 Camry Hybrid is compared to the 2008 Ford Taurus, using price data from Edmunds.com and fuel economy data from fueleconomy.gov, the hybrid costs $2000 more but you’ll start putting money back in your pocket after 18 months with the hybrid.

As more and more alternative fuel vehicles are introduced - likely at higher sticker prices - this Vehicle Eco-Calculator will help compare them to gasoline vehicles and even other green cars. For instance, fuel cell cars can be compared to electric or hydrogen-powered cars, which can be compared to hybrids, etc., etc. - all to determine the most economical and ecological impact.

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Posted by toddand | Filed Under Educational, Green, Links, Management, Personal Finance 

The World’s First 360 Degree Rotating Building

July 10, 2008 | Leave a Comment

Between this building’s 78 floors are 77 wind turbines positioned horizontally to produce enough green energy for itself and others nearby - it’s an energy positive building.

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Spreading the Green

July 30, 2007 | 3 Comments

The British government’s effort to reduce CO2. See spot below.

Meanwhile, Yahoo! has launched Yahoo! Green.

yahoogreen.jpg

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Green Marketing and Measures of Corporate Responsibility

June 26, 2007 | 1 Comment

Any smart business will attempt to stay ahead of industry trends, and respond to client wants and needs. Today, it seems that most people are vocalizing a sincere interest in all things green. As such, many businesses are adapting - putting their green feet forward.

From a pure marketing standpoint, there is a huge positive correlation associated with anything environmentally friendly. It’s a clear win-win because you’re eco-friendly and often times recognized for it – by clients, media, shareholders, etc. Plus, since the green movement is still in its infancy, companies going green now have a great opportunity to be observed as an industry leader.

Thanks to the public outcry for corporate environmental responsibility, Climate Counts has established an online effort to bring consumers and companies together in the fight against global climate change. The nonprofit organization helps point consumers to climate-friendly companies via a Climate Counts Company Scorecard. The scorecard ranks companies as either stuck, starting or striding (on their way to taking positive, proactive measure to reduce their climate footprints).

Broken down by sector, the annually-updated scorecard uses a 0-to-100 point scale and 22 criteria (PDF) to determine if companies have:

• MEASURED their climate “footprint”
• REDUCED their impact on global warming
• SUPPORTED (or suggest intent to block) progressive climate legislation
• Publicly DISCLOSED their climate actions clearly and comprehensively

As you’ll note from the scorecard below, companies that are stuck (in red) include Apple, Viacom, CBS and Time Warner. Companies that are striding (in green) include Starbucks, GE, Microsoft, News Corp., Yahoo! and HP.

scorecard.jpg

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