The Art of Copyediting and Effective Speech Writing
For many PR agency folks, this picture will remind them of the team editing process behind press releases and bylined articles. This image was tucked away as slide 16 of a Huffington Post photo slideshow about health care reform’s journey to passage. The caption: President Barack Obama and Jon Favreau, head speechwriter, edit a speech ...
The Amazing Shrinking Media Directories
Just as Balihoo is advertising’s best friend, Cision is PR’s best friend. Cision, the company formerly known as Bacon’s Information, publishes newspaper and magazine directories that contain information for every newspaper and magazine in North America. The directories contain contact information and profiles on editors and reporters, which PR pros often use to help determine ...
Media is Biggest Loser in 2008 Political Race
I thought this CBSNews interview with former Clinton Chief Strategist Mark Penn had some noteworthy snippets. Penn believes the media so far has been the biggest loser in this political race and argues that the press has lost its credibility: CBSNews.com: Your former colleague Howard Wolfson argued that you all unintentionally paved the way for ...
Further Evidence That Newspapers Will Someday Only Be Read on Trains and Toilets
The Tribune and Sun-Times once fought vicious daily readership battles in Chicago. Now, amid declining circulations and ad revenues, they’re just concentrating on turning a profit. Both the Tribune and Sun-Times had major news break today that demonstrates their struggles to stay afloat: 1) To help revitalize the suffering Chicago Tribune, radical redesigns are being ...
