The Art of Copyediting and Effective Speech Writing
For many PR agency folks, this picture will remind them of the team editing process behind press releases and bylined articles. This image was tucked away as slide 16 of a Huffington Post photo slideshow about health care reform’s journey to passage. The caption: President Barack Obama and Jon Favreau, head speechwriter, edit a speech ...
Great Moments in Creative Signage
During a recent trip to Boston, my wife and I stumbled upon this sign for available commercial real estate space. Witty. Creative. Clever.
Starting From Scratch
Today is the first day of the rest of this blog. I deleted three-plus years of old content and am starting brand new. While I’m still tinkering with the theme and strategy, it feels good to start over. Welcome to the new home of toddand.com. Stay tuned. UPDATE: My apologies to all those with inbound ...
The Clock of Brands
Tanner Woodford, a visual communication design student at Arizona State University, chronicled every brand, logo, identity and symbol that he interacted with throughout the day to develop his brand clock, titled Interaction. I bought a poster copy to hang in my office and emailed him with a question: “Why are some logos faded/washed out while ...
The Most Impressive Business Card Ever
“It took me 25 years to design this.” “It demonstrates incredible marketing capability.” Link
Creativity in the Family
Dad was a graphic artist for Scott Foresman and Allstate. Mom worked as a secretary at Leo Burnett and tried some of the first Kellogg’s Pop-Tarts! Below are three photos from their days – 1) My dad’s graphic arts tools, 2) One of my dad’s advertising designs for Allstate – illustration by hand, and 3) ...
