International Relations 101: Mastering the American Handshake

Posted by on Oct 28, 2008 in Educational, Video | No Comments

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Public Service Announcement: Digital TV Conversion

Posted by on Oct 19, 2008 in Advertising, Educational, Technology, Video | No Comments

At midnight on February 17, 2009, all television stations in the U.S. will stop broadcasting analog and begin broadcasting only in digital. The digital TV conversion is as easy as… well… watch this video and see for yourself. Support Our Sponsor Share This

The Largest Building in the World

Posted by on Oct 15, 2008 in Educational, Video | No Comments

Being the marketing director at a large commercial construction firm, I love this video. Support Our Sponsor Share This

The Teaching Palette – A Great New Blog For Art Educators By Art Educators

Posted by on Oct 14, 2008 in Educational, Marketing, Social Media, Technology | No Comments

We’re officially a two-blogger household now that my wife’s art education blog – The Teaching Palette – is up and running. The Teaching Palette is a blog for art teachers by art teachers and covers a wide spectrum of topics including classroom management, tools and techniques and the integration of music. They’re also providing a ...

The Secrets of Headline Writing Unveiled: What Makes People Click?

How To Write Awesome Headlines View SlideShare presentation or Upload your own. (tags: barcamplondon5 socialmediacamp08) Support Our Sponsor Share This

Turning Attacks Into Marketing Opportunities

We see it all the time in politics, PR and advertising – attacks by the opponents, media and competitors. Smart marketing professionals can turn these attacks into opportunity and simultaneously earn some sympathy points. When you get hit with a negative, find the opportunity and turn it into a strength or positive. Here’s a great ...

Media is Biggest Loser in 2008 Political Race

Posted by on Sep 13, 2008 in Educational, Media, Public Relations | No Comments

I thought this CBSNews interview with former Clinton Chief Strategist Mark Penn had some noteworthy snippets. Penn believes the media so far has been the biggest loser in this political race and argues that the press has lost its credibility: CBSNews.com: Your former colleague Howard Wolfson argued that you all unintentionally paved the way for ...

Google Historic Newspapers Archive!

Posted by on Sep 9, 2008 in Educational, Media | No Comments

I am so pumped! As a collector of historic newspapers, Google has just made my day with news that they’re digitally archiving millions – and eventually billions – of old newspapers dating back to 1764. According to Google’s announcement, “you’ll also be able to browse through them exactly as they were printed – photographs, headlines, ...

Burning Platform, Anybody?

Posted by on Aug 29, 2008 in Advertising, Educational, Marketing | No Comments

A guest column by Jonathan Salem Baskin, author of Branding Only Works on Cattle. There’s more bad news for marketers in every morning’s newspaper or splatter of news on the Internet: companies large and small are lowering sales forecasts for 2009. In general, that means marketing budgets are going to get cut. It’s a particularly ...

Daily Deadlines Did in the Newspaper Industry

Daily deadlines did in the newspaper industry is the insightful theory of technology gossip site Valleywag. “The pressure of getting to press, the long-practiced art of doom-and-gloom headline writing, the flinchiness of easily spooked editors all made it impossible for ink-stained wretches to look farther into the future than the next edition… The newspaper industry ...