Public Service Announcement: Digital TV Conversion
At midnight on February 17, 2009, all television stations in the U.S. will stop broadcasting analog and begin broadcasting only in digital. The digital TV conversion is as easy as… well… watch this video and see for yourself. Support Our Sponsor Share This
Styx Underwear – Card in Cheek Advertising
The card says “This is the only time we are getting into your ass.” Leave it to those creative Czechs at Styx Underwear! Nod: Comunicadores Support Our Sponsor Share This
Balihoo Launches Marketer Edition (ad)
Todd And sponsor Balihoo today announced a franchise and coop marketing software product called Balihoo Marketer Edition. The product is targeted at national brands that need to market at the local level (franchisors, coops, product manufactures) and centralizes the management and execution of all local advertising and marketing activities. Some cool features: Local dealers can ...
Burning Platform, Anybody?
A guest column by Jonathan Salem Baskin, author of Branding Only Works on Cattle. There’s more bad news for marketers in every morning’s newspaper or splatter of news on the Internet: companies large and small are lowering sales forecasts for 2009. In general, that means marketing budgets are going to get cut. It’s a particularly ...
Further Evidence That Newspapers Will Someday Only Be Read on Trains and Toilets
The Tribune and Sun-Times once fought vicious daily readership battles in Chicago. Now, amid declining circulations and ad revenues, they’re just concentrating on turning a profit. Both the Tribune and Sun-Times had major news break today that demonstrates their struggles to stay afloat: 1) To help revitalize the suffering Chicago Tribune, radical redesigns are being ...
Daily Deadlines Did in the Newspaper Industry
Daily deadlines did in the newspaper industry is the insightful theory of technology gossip site Valleywag. “The pressure of getting to press, the long-practiced art of doom-and-gloom headline writing, the flinchiness of easily spooked editors all made it impossible for ink-stained wretches to look farther into the future than the next edition… The newspaper industry ...
