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ADMIN

Logo Confusion - Close, But No…

May 12, 2008 | 2 Comments

Source: Comunicadores
Nod: Notcot.org

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Posted by toddand | Filed Under Advertising, Design, Humor, Marketing

Video Games and Child Obesity

May 12, 2008 | 1 Comment

Great ending…

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Posted by toddand | Filed Under Advertising, Video

Webby Awards Winner’s Gallery

May 7, 2008 | Leave a Comment

The Webby Awards, the leading international award for internet greatness, has a sweet Winner’s Gallery.

The gallery was designed as a fun and interactive way to see all of the Nominees and Winners from the 12th Annual Webby Awards and includes links to the work and the ability to filter entries a number of ways. For instance, the “trends” filter shows entries with the top 7 tags entered by users during the People’s Voice voting. And the “Winner Type” tab allows you to select from Webby Winners, People’s Voice Winners and Nominees.

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None Found

Posted by toddand | Filed Under Advertising, Blogging, Design, Links, Marketing, Media, Public Relations, Social Media, Technology

The 50 Greatest Commercial Parodies of All Time

May 5, 2008 | 1 Comment

Nerve.com ranks the 50 greatest commercial parodies of all time. My favorite is the Robot Insurance spot from SNL (1995). “Old Glory Insurance. For when the metal ones decide to come for you… and they will.”

Insuring the Aging American Population is priority ONE!

“Robots are everywhere and they eat old people’s medicine for fuel.”

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Posted by toddand | Filed Under Advertising, Humor, Video

Power Profile: CrapHammer

April 17, 2008 | 6 Comments

“When all you have is a craphammer…” Those are the famous first words of Sean Howard when you visit his blog, CrapHammer, which currently sits at No. 113 on the Power 150. Sean is director of strategy and innovation at Lift Communications, a brand experience studio in Toronto, Canada. Sean is clearly special. And complex. For instance, his profile uses words like teletype, womb, hacker, military, unicycle, juggler, fad, vegan, cats and hippy… all in the same paragraph. A short Google search away is even more evidence of Sean’s special purpose - I’ll let you discover these for yourself. In the meantime, sit back and enjoy the CrapHammer profile:

What two blogs do you read most often?
This is an insanely difficult question. Adliterate and Servants of Chaos, but there are like 10 I read at the same frequency: Hee Haw Marketing, Get Shouty, Communities Dominate Brands, Mind Hacks, Punk Planning, Pan-dan, Johnnie Moore, Own Your Brand, Leigh’s Blitherings, The Digital Perm

Which blogger would you most like to meet in person?
Richard Huntington (Adliterate)

Which blogger would you least like to run into in a dark alley?
Katie Chatfield (Get Shouty)

Continue to the juicy parts: Read more

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Posted by toddand | Filed Under Advertising, Blogging, Humor, Power Profiles

Social Is The New Search

April 16, 2008 | 4 Comments

Popular Mechanics has an interesting article titled “How Social Networking Could Kill Web Search as We Know It.“

According to the venture capitalist friend of reporter Glenn Derene, “search, as we know it, is dead.”

In a nutshell: As we continue to populate our Flickr, YouTube, Twitter, Facebook and LinkedIn accounts, building bonds with like-minded users, people will turn to their networks rather than search algorithms for information. According to the article, “the people in your online social network should know you better than a mathematical equation, right?”

Check out the whole article, but here is one noteworthy paragraph:

But what may turn out to be the strongest signal of all is the footprint you make with your online identity. Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. All those various sources of information about you are currently stored in different locations—on your computer’s browser history, on your Facebook page, on the servers for Netflix and Amazon—but just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results. (Google and Yahoo already do this to a limited extent by tracking your search history to refine results, and surely startups will try.)

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Posted by toddand | Filed Under Advertising, Blogging, Educational, Management, Marketing, Media, Public Relations, Social Media, Strategies+Tactics, Technology

Power 150 in Wall Street Journal

April 16, 2008 | 4 Comments

I woke up to an email from Scott Baradell (of Spin Thicket fame) informing me that the Power 150 made The Wall Street Journal. Here’s a short excerpt from the article:

Small businesses looking to pitch their products or services to influential blogs have some help these days.

A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business craft a pitch that will garner the attention of both the bloggers and readers.

Some Web sites list the most influential blogs in a specific industry. For example, AdAge Power150, run by Advertising Age magazine, shows the top media and marketing blogs, while eDrugSearch.com’s HealthCare100 ranks the top English-language health-care blogs.

UPDATE: Check out Mr. Baradell’s flattering tribute. Thanks, Scott!

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Posted by toddand | Filed Under Advertising, Blogging, Marketing, Media, News, Power Profiles, Public Relations, Social Media, Technology

Ad Age Power 150 Roundtable

April 14, 2008 | 4 Comments

To kick off Blogger Social 2008 and take advantage of so many marketing bloggers being in NYC, Advertising Age Editor Jonah Bloom hosted a Power 150 roundtable discussion, which the magazine covered in this week’s issue with an article titled Separating Brilliance from Blabber. In addition to the edited transcript, Ad Age also ran a related story on corporate blogging and the chief blogger role.

As David Armano writes, Ad Age is engaging new voices and broadening its editorial net to include alternative sources of information.

Along with myself, list manager Charlie Moran and Jonah, the marketing bloggers (along with today’s Power 150 rank) who participated in the roundtable included:

1. David Armano (Logic+Emotion) – P: 26
2. Rohit Bhargava (Influential Marketing Blog) – P: 44
3. Matt Dickman (Techno//Marketer) – P: 123
4. Anna Farmery (The Engaging Brand) – P: 107
5. Mark Goren (Transmission Content + Creative) – P: 236
6. Lewis Green (bizsolutionsplus) – P: 148
7. Ann Handley (Marketing Profs) – P: 57
8. Gavin Heaton (Servant of Chaos) – P: 97
9. Sean Howard (CrapHammer) – P: 138
10. Geoff Livingston (The Buzz Bin) – P: 76
11. Paul McEnany (Hee-Haw Marketing) – P: 198
12. Darryl Ohrt (Brand Flakes For Breakfast) – P: 115

Blog coverage of the roundtable:
Advertising Age Proves that Bloggers Can Sit at Large Tables (Hee-Haw Marketing)
darryl: too sexy for online adage (Brand Flakes for Breakfast)
Power 150 roundtable (Techno//Marketer)
The Chief of Blogs (Servant of Chaos)
Understand. Act. in that order (Blog’M)
Ad Age Summons Bloggers To The Table (AdPulp)
Ad Age Engages Industry Bloggers (Logic+Emotion)

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Posted by toddand | Filed Under Advertising, Blogging, Management, Marketing, Power Profiles, Public Relations, Social Media, Strategies+Tactics, Technology

Marketing Bloggers Converge in NYC

April 10, 2008 | 6 Comments

Last weekend, dozens of the most creative and influential marketing bloggers from around the world gathered at Blogger Social ‘08 in New York City. They came from near and far, including Canada, Mexico, Europe, the Middle East, Australia and all over the U.S.

While most are finding it hard to describe the weekend in words, I think Gavin Heaton may have summed up the experience best when he said the time together helped solidify the transition from community to friends.

I have too many great memories from the weekend to share in one post, so I’ll highlight just one conversation that stands out. Friday night, at the 14th floor lounge in the Library Hotel (quite possibly the best hotel in all of NYC), Luc Debaisieux, Matt Dickman and I discussed how big agencies are extremely slow to integrate emerging media and social networks with their tactical menus while the nimble smaller firms have quickly embraced everything. Luc tossed out a Jurassic Park metaphor that was spot on - the big agencies are the T-Rex dinosaurs slowly pounding along and the small firms are the Velociraptors zooming by. Coincidentally, the Jurassic metaphor also applies to the merger and acquisition activity.

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Posted by toddand | Filed Under Advertising, Blogging, Marketing, Public Relations, Social Media

Chicago’s Best Blogs

April 10, 2008 | 3 Comments

The Chicago Tribune just profiled me as one of Chicago’s Best Blogs. Like Ad Age and the Power 150, this is a nice traditional/social media crossover, and I’m discovering lots of fellow Chicago-based bloggers.

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