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About

Todd And(rlik)
Really, all you need to know is that I’m passionate about marketing, media and PR. I constantly read, write and speak about the topics. For those who need more details about my credentials, read on:

The Name
I have a unique name. Andrlik. It’s pronounced And-er-leck. It’s Czech. To prevent confusion, I shortened the name of my blog to Todd And.

The Professional Experience
My expertise in PR and marketing incubated inside the heated walls of giant PR agencies. I spent several years working for global PR firms, including a four-year term at Weber Shandwick.

During my agency tenure, I grew to supervise many national accounts for clients in the financial and professional services arena — primarily commercial real estate companies and law firms. The creative campaigns and phenomenal results my teams generated on behalf of our clients were well-recognized by our PR peers as we took home numerous awards, including the coveted PRWeek Award for Campaign of the Year.

I then moved from an office overlooking Michigan Avenue to an office overlooking the Fox River in Chicago’s western suburbs where I directed tourism and economic development-related marketing efforts for seven municipalities, including Illinois’ second largest city. Honing the skills I learned from the agency world, I conceptualized and executed several new strategies and tactics that eventually led to record-breaking results and awards.

Now, I am vice president of marketing and PR for one of the nation’s largest construction, design-build and commercial real estate development firms. Our award-winning marketing department is creative, talented, and extremely ambitious. Continuing to draw on my original agency experience, I’m working to build a culture of exceptional client service where the department acts as an agency treating all colleagues as clients and employing a can-do, make-it-happen approach. We take great pride in our work and the fact that we don’t outsource any piece of our integrated marketing program, which consists of web, video, PR, advertising, direct mail, collateral, events and more. We constantly strive to stay cutting-edge and apply new media tactics where appropriate, such as social media news releases and a YouTube video channel at www.youtube.com/leobuild.

Our innovative and internationally-recognized corporate news room was one of the first to be developed with a WordPress blog engine, which delivers built-in archiving, search functionality, SEO, RSS, easy video embeds, tags, reader stats and content management. The news room and our social media news releases will be featured in a forthcoming university-level PR text book (Prentice-Hall, December 2009). In 2007, I was invited to speak at the Ragan Communications Social Media Summit and MarketingProfs B2B Forum about our pioneering marketing efforts.

As a result of our aggressive PR and online marketing efforts, we generated substantial industry buzz and realized a whopping 17,400 percent increase in our search engine presence (over 36 months).

From time to time, I’ve freelanced to provide communication solutions to companies and individuals with tight budgets — often extremely tight budgets. I have guest lectured on numerous marketing and PR topics for organizations and universities, including Ragan Communications, MarketingProfs, Public Relations Society of America, Social Media Club, Loyola University, Roosevelt University and Illinois State University.

Collectively, I’ve counseled over 200 companies and individuals, including many Fortune 500 firms and “celebrity” executives/lawyers/politicians. I’ve written thousands of press releases and articles, and secured thousands of reporter interviews and media placements - both online and in major mainstream outlets like CNN, MSNBC, WSJ, NYT, FT, etc. I’ve managed major crises, coached spokespeople, built brands and generated news.

Personally, my professional life has been very rewarding in that I help companies and individuals grow and connect.

The Honors and Awards
In addition to helping my clients and companies win dozens of prestigious honors and recognitions in their own industries, my body of work has been recognized with these honors and awards:

Society of American Business Editors & Writers - Best in Business
Hermes Creative Award - Platinum Winner (brochure category)
Ad Age Power 150 - The World’s Top Marketing & Media Blogs
Chicago Tribune - Chicago’s Best Blogs
New Employee of the Year (internal company award)
Building Design & Construction Best of the Best - Best of the Web
Illinois Governor’s Award - Best Website
Illinois Governor’s Award - Best Radio Ad
Illinois Governor’s Award - Best Visitor Guide
Illinois Governor’s Award - Best Group Tour Guide
Illinois Governor’s Award - Best Print Ad
Illinois Governor’s Award - Best PR Campaign
Illinois Governor’s Award - Best e-Marketing
PRWeek Award - Campaign of the Year
PRWeek Award - Best Business-to-Business Campaign
PRWeek Award - Best Use of Research
PRWeek Award - Student of the Year (Finalist/First Runner-Up)
Gold Sabre Award - Business-to-Business Marketing
Legal Marketing Association Honor Award - Public Relations
President’s MVP Award (internal agency award)

The Books That Mention My Work

The Practice of Public Relations (2009) - corporate social media work mentioned in forthcoming 11th edition
Age of Conversation 2 (2008) - one of 237 coauthors
Meatball Sundae (2008) - Power 150 acknowledged by author Seth Godin
Age of Conversation (2007) - one of 103 coauthors
The New Rules of Marketing and PR (2007) - blog acknowledged by author David M. Scott
Now is Gone (2007) - referenced by author Geoff Livingston
Thirty Seconds to Air (2007) - thanked by author Bob Arya (my brother-in-law)

The Speaking

Panel Moderator: Social Media Club, Social Media Meets Chicago Media
Guest Speaker: Ragan Communications, Corporate Social Media
Co-Host and Panelist: Advertising Age, Power150 Roundtable
Guest Speaker: Ragan Communications, Social Media and PR
Panelist: MarketingProfs, B2B New Media and Marketing
Guest Speaker: Roosevelt University, Social Media Marketing
Panelist: Illinois State University, Careers in Public Relations
Panelist: Loyola University, Careers in Public Relations

The Home and Hobbies
I’m married to a beautiful elementary school art teacher with a two-year-old toddler and an eight-pound Silky Terrier named Wrigley. I enjoy European travel (15 countries visited to date), history and improvisational comedy. In 2004, I retired from my own improv troupe after 14 years of performing. I get along well with technology and emerging media. I listen to podcasts. I read blogs. I know what RSS means. I’m always listening to iTunes or tuned into my video iPod. I started out a Mac guy, but now I’m PC. I cheer for three sports teams - the Chicago Bears, Bulls and Cubs. I’m a news junkie and collect historical newspapers dating as far back as the 17th century.

The Blog
In July 2006, I launched toddand.com. As a guy who is passionate about PR and marketing, this blog is my outlet for random personal thoughts and discoveries about the very serious but often comical crossroads of marketing and media. Toddand.com is ranked in many global blog lists and, at its peak, was among the top 50 marketing blogs in the world, according to the Power 150. It also hit the top 4,000 blogs across all topics/sectors worldwide, according to Technorati, a search engine that indexes more than 100 million blogs. In 2008, I was invited to be one of the inaugural bloggers for the launch of The Huffington Post’s Chicago edition. My blog does not reflect, in any way, the opinions of any company.

As an extension of toddand.com, I created the Power 150, a global ranking of marketing blogs. On July 23, 2007, the Power 150 joined forces with Advertising Age, the world’s leading marketing and media publication. Ad Age announced and launched its version of the ranking on August 6, 2007. The Power 150 has influenced similar lists across other industries and has been widely publicized in books, blogs and mainstream media, including the Wall Street Journal.

The Education
Roosevelt University (MBA)
Salzburg College (International Business and PR)
Illinois State University (Public Relations)

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