Todd And(rlik) — An Ideas Guy Who Executes Too

300+ Online Reputation Management Resources

Posted on 17. Mar, 2009 by toddand in Educational, Marketing, Public Relations, Social Media, Technology

In a couple hours, at a PRSA Chicago luncheon, I will be discussing online reputation management on a panel that includes:

• Sandra Guy, technology columnist, Chicago Sun-Times
• David Pelzer, vice president, industry image and relations, Dairy Management, Inc.
• Dr. Leslie Gaines-Ross, chief reputation strategist, Weber Shandwick

For the luncheon attendees, I compiled a list of resources that serves as a primer on how to manage corporate reputations online. In total, there are about 40 links below that point to more than 300 resources (many of the links contain laundry lists of additional resources themselves). Feel free to suggest additional resources in the comments.

I think Gary Vaynerchuk’s two-minute video below is the essential foreword to embracing social media and managing your reputation online.

Must-read Books

• Radically Transparent – By Andy Beal and Dr. Judy Strauss (2008)
• The New Rules of Marketing and PR – By David Meerman Scott (2008)
• Corporate Reputation: 12 Steps… – By Dr. Leslie Gaines-Ross (2008)
• Meatball Sundae – By Seth Godin (2008)
• Now is Gone – By Geoff Livingston (2007)

Must-read Blog Posts

• Sure-fire Strategies to Pounce on Negative Search Engine Results (Marketing Pilgrim)
• Online Reputation Management 2.0 and Our Mobile Future (Personal Branding Blog)
• 34 Online Reputation Management Tools (Duct Tape Marketing)
• Basics of Online Reputation Management (Online Marketing Blog)
• Google Reputation Management (Marketing Pilgrim)
• Using Social Media to Help Manage Online Reputation (SearchRank)
• 180+ Resources and Tips to Help Manage Your Reputation Online (JobMob)
• A Chronology of Brands that Got Punk’d by Social Media (Web Strategy by Jeremiah)

Examples of Corporate Social Media Usage

• Wiki of Social Media Marketing Examples (Being Peter Kim)
• The Big List of Big Brand Corporate Blogs (Debbie Weil)
• 35+ Examples of Corporate Social Media (Mashable)
• 17 Ways to Use Twitter for Business (Duct Tape Marketing)
• Creative Business Uses of Twitter (BusinessWeek)

Presentations and Videos

• Social Media Strategies for Corporations
• Online Reputation Management
• Social Media Relations
• How to Build an Online Reputation – Andy Beal (VIDEO)
• Online Reputation Management and SEO at SES (VIDEO)
• New Media Tipping Point (VIDEO – DISPLAYED BELOW)

Online Reputation Monitoring Tools

• Moreover (FREE)
• MonitorThis (FREE)
• BlogPulse (FREE)
• Google News Alerts (FREE)
• Yahoo News RSS Feed (FREE)
• TwitterMeter (FREE)
• TweetVolume (FREE)
• BackTweets (FREE)
• Monitter (FREE)
• TweetBeep (FREE)
• Google Blog Search (FREE)
• BackType Blog Comments Monitoring (FREE)
• Trakur
• BrandsEye
• Buzzlogic
• Radian6

Again, feel free to suggest other resources in the comments. Thanks.