WWF
Posted on 19. Oct, 2008 by toddand in Marketing
WWF. Is it the World Wildlife Fund or the World Wrestling Federation? Looks like now you can have both in the same logo:
Unfortunately, I couldn’t find the source to give this terrific creation the proper attribution. If you know, please leave a comment.
Here’s the history over the WWF dilemma, according to Wikipedia:
In 2000, the World Wildlife Fund (also WWF), an environmental organization now called the World Wide Fund for Nature, sued the World Wrestling Federation. A British court agreed that Titan Sports had violated a 1994 agreement which had limited the permissible use of the WWF initials overseas, particularly in merchandising.[13] On May 5, 2002, the company quietly changed all references on its website from “WWF” to “WWE”, while switching the URL from WWF.com to WWE.com. The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of Monday Night Raw…
