WWF

Posted by on Oct 19, 2008 in Marketing | No Comments

WWF. Is it the World Wildlife Fund or the World Wrestling Federation? Looks like now you can have both in the same logo:

Unfortunately, I couldn’t find the source to give this terrific creation the proper attribution. If you know, please leave a comment.

Here’s the history over the WWF dilemma, according to Wikipedia:

In 2000, the World Wildlife Fund (also WWF), an environmental organization now called the World Wide Fund for Nature, sued the World Wrestling Federation. A British court agreed that Titan Sports had violated a 1994 agreement which had limited the permissible use of the WWF initials overseas, particularly in merchandising.[13] On May 5, 2002, the company quietly changed all references on its website from “WWF” to “WWE”, while switching the URL from WWF.com to WWE.com. The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of Monday Night Raw…

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