237 Authors Between Two Covers

October 30, 2008 | 4 Comments

The Age of Conversation 2 is officially on sale in hardcover, paperback and ebook. With the subtitle “Why don’t they get it?” AOC2 encapsulates unique perspectives on new marketing and social media including manifestos, secrets, transitions, tactics, ideas, tragedies, business concepts and life stories.

The first AOC book in 2007 had 102 expert authors. As a result of its initial success, the book realized a 132 percent increase in authors for the 2008 edition. That’s right, 237 authors between two covers! The sequel unlocks the mysteries of social media and helps readers “get it.” Here are the mystery solving authors:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins,
G. Kofi Annan, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw and James G. Lindberg, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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Posted by toddand | Filed Under Authors+Books, Blogging, Educational, Social Media 

The Amazing Shrinking Media Directories

October 28, 2008 | 8 Comments

Just as Balihoo is advertising’s best friend, Cision is PR’s best friend. Cision, the company formerly known as Bacon’s Information, publishes newspaper and magazine directories that contain information for every newspaper and magazine in North America. The directories contain contact information and profiles on editors and reporters, which PR pros often use to help determine media targets for pitching.

I recently ordered my 2009 directories and quickly noticed the smaller physical size when compared to my 2006 editions. By an unscientific eyeball-estimate, the directories have narrowed by about 17 percent, which is clearly reflective of the shrinking media landscape with disappearing newsrooms and folding magazines. UPDATE: However, as Cision SVP and Publisher Ruth McFarland points out, the books have only shed about 100 pages since 2006 because — despite fewer magazines and smaller newspaper editorial staffs — Cision continues to add more reporter details in response to industry requests. (Thanks, Ruth!) By the way, kudos on your social media monitoring news.

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Posted by toddand | Filed Under Advertising, Links, Marketing, Media, Public Relations, Technology 

International Relations 101: Understanding Dubai

October 27, 2008 | Leave a Comment


Video Link

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International Relations 101: Mastering the American Handshake

October 27, 2008 | Leave a Comment


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Thriller A Cappella

October 25, 2008 | Leave a Comment

François Macré - Thriller (reprise A'cappella 64 pistes)

Nod: Neatorama
Source: François Macré

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Marketing Exec Rap Battle

October 23, 2008 | 1 Comment

Great Holiday Inn Express commercial featuring a marketing pro’s rap battle…

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A Stroll Down YouTube Lane

October 22, 2008 | Leave a Comment

If you’ve been here before, you know I love YouTube videos. Recently, I’ve discovered a wealth of great YouTube videos that I thought I’d share. Enjoy.

Kevin Rose on 100% Flash Web Design
New Old Skoda Fabia Advertisement
Discovery Channel - The World is Awesome!
Famous Near Misses (oldie but goodie)
The Miracle Fruit (I want one!)
Ikea Killer
How CDs Are Made
This is Just Insane Uphill Driving (steep!)
The Youngest Grocer in America
Ron Paul Economist vs. Ron Reagan Economist

You can follow my YouTube discoveries by monitoring the favorites I pick.

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Posted by toddand | Filed Under Links, Video 

WWF

October 19, 2008 | 1 Comment

WWF. Is it the World Wildlife Fund or the World Wrestling Federation? Looks like now you can have both in the same logo:

Unfortunately, I couldn’t find the source to give this terrific creation the proper attribution. If you know, please leave a comment.

Here’s the history over the WWF dilemma, according to Wikipedia:

In 2000, the World Wildlife Fund (also WWF), an environmental organization now called the World Wide Fund for Nature, sued the World Wrestling Federation. A British court agreed that Titan Sports had violated a 1994 agreement which had limited the permissible use of the WWF initials overseas, particularly in merchandising.[13] On May 5, 2002, the company quietly changed all references on its website from “WWF” to “WWE”, while switching the URL from WWF.com to WWE.com. The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of Monday Night Raw…

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Posted by toddand | Filed Under Design, Humor 

Public Service Announcement: Digital TV Conversion

October 18, 2008 | 2 Comments

At midnight on February 17, 2009, all television stations in the U.S. will stop broadcasting analog and begin broadcasting only in digital. The digital TV conversion is as easy as… well… watch this video and see for yourself.

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McCain and Obama Share Their Lighter Sides

October 17, 2008 | Leave a Comment

Regardless of your politics, these are hilarious videos that can be enjoyed by both parties:

Obama part 1, part 2
McCain part 1, part 2

Nod: Drudge Report

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