Ad Networks Disturbing the Online Ad Ecosystem
If you’re in the digital ad buying or sales business, listen up. Advertising networks are wreaking havoc online and disturbing the internet advertising ecosystem. AdAge and MediaWeek recently wrote about the great debate. So did the folks at Balihoo, a valued sponsored of this blog, with a post titled Ad Network Conundrum. As Balihoo underscores, ...
Top 10 “Out of Office” Auto Replies
1 // I am currently out of the office at a job interview and will reply to you if I fail to get the position. Please be prepared for my mood. 2 // You are receiving this automatic notification because I am out of the office. If I was in, chances are you wouldn’t have ...
Battling Internet Addiction
An Illinois in-patient facility is the nation’s first to treat internet addicts. According to this ABCNews.com article, Ben spent at least 16 hours a day surfing the web. Now, thanks to treatment, he has two part-time jobs and is carrying a 3.8 GPA after re-enrolling in college. “The hardest part of my day is walking ...
A Metaphor for Something Marketing?
Ok, here’s my stretch of a marketing metaphor to justify posting this random video on my blog. This lion-owner relationship is a metaphor for a client-agency relationship. The agency loves its client and helps it to grow big and strong. Then the client gets too big and potentially dangerous to the agency, so the agency ...
