Inspiration Anyone?
If you have worked in or with an advertising agency then you are sure to get a chuckle out of this – but if you haven’t it may well confirm all your fears how ideas are transformed into the various types of advertising. Possibly more frightening … it will confirm your suspicions about the PEOPLE who work in advertising and marketing.
This video, by Microsoft’s Digital Advertising group builds on their earlier efforts called Bring the Love Back. While it is a fun piece, there is obviously a serious agenda at play here. It feels like Microsoft are asking us to think more creatively and more consumer-centrically about the value that companies bring to the relationship between brands and consumers. Is it the end of the hype and the beginning of something more “real”? What do you think?
