Digital Hindsight?
There has been some great advertising over the last twenty years. Think back on some of your favorites from the 1980s – what worked? What clicked for you? Let me guess, emotion, right?
Whether we like it or not, the ads that pull us in find a way to let us in to the emotion of the moment. They give us moment that we can share with our friends, our family or even our workmates. Think back on the ad that you loved from twenty years ago … when you saw it, who did you talk to about it? Did you hum the jingle associated with it? Can you remember it still (I bet you can)?
Fast forward to the present day … how would this favorite ad play now? How would it be pitched from agency to client? What would the client say? And more importantly, how would DIGITAL change the story that underlies the creative? What would be the execution? How and why would your digital strategy impact and extend the brand engagement?
Now, I have posed a lot of questions … but consider this ad, one of my personal favorites from the 1980s. There are plenty of digital activations here, plenty of options for social media participation. Watch it through and then scroll down … I will give you the digital strategy in two words. Who can guess?
Two word digital strategy: American Idol.
This is the second of two posts this Monday for Todd. You have/will enjoy guest posts from:
// Thu / Leo Bottary of Client Service Insights
// Fri / Kami Huyse of Communication Overtones
// Mon / Gavin Heaton of Servant of Chaos
// Tue / Drew McLellan of Drew’s Marketing Minute
// Wed / Darryl Ohrt of Brand Flakes for Breakfast
