MSNBC News Feed Visualizer

June 30, 2008 | Leave a Comment

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Posted by toddand | Filed Under News, Technology 

Inside an Efficient, Well-run, Winning Campaign

June 29, 2008 | Leave a Comment

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Posted by toddand | Filed Under Advertising, Blogging, Design, Educational, History, Management, Marketing, Public Relations, Social Media, Strategies+Tactics, Video 

Offensive Coca-Cola Advertisement

June 29, 2008 | Leave a Comment

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Posted by toddand | Filed Under Advertising, Humor, Video 

An Effective Journalistic Technique?

June 29, 2008 | Leave a Comment

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Posted by toddand | Filed Under Humor, Media 

12 Things I Learned While on Vacation

June 26, 2008 | 5 Comments

1 - Schedule emergency guest bloggers in case your return flight gets canceled and you end up stuck at the Tampa Airport Marriott for a night. While I’m on the topic, a huge thank you to Leo, Kami, Gavin, Drew and Darryl for your guest blogging services! I must admit that I skimmed your posts daily to make you were behaving. I almost pulled the plug when Kami had cow dung and naked guys in her post. :) Seriously, it was a great week of content (and awesome videos) and definitely something to consider doing on an annual or semi-annual basis to freshen things up around here - thank you again!

2 - When your United flight is canceled and you are re-booked for the next day, be sure to check-in anyway so you can get vouchers for food and hotel.

3 - Beware that the United Airlines hotel voucher is for a distant, crappy hotel. You only get one hotel choice and a nasty, old shuttle that circles the airport once every 45 minutes is your transportation to the place. Just bypass the whole shuttle-to-a-crap-hotel experience, fork over the extra money and stay at the nicer hotel that is attached to the airport (in our case, Marriott), which is typically geared toward business travelers and has great amenities.

4 - United Airlines meal vouchers don’t cover alcohol.

5 - One-year-old babies love Disney hotel rooms… sometimes more than the theme parks.

6 - When traveling with infants, assume Murphy’s Law and pack extra everything.

7 - Since most car renters know NOT to get the supplemental insurance, auto rental companies have moved on to pre-charging you for a full tank of premium gasoline - DON’T BUY IT! Decline.

8 - Don’t even attempt to pose like Disney statues with a 1-year-old… it just doesn’t work (as noted by the photo above).

9 - Get your kid’s hair cut at the Magic Kingdom! They have a sweet barber shop in the park and what is a better way to get a haircut - especially your baby’s first - than in the presence of Mickey and Minnie?

10 - When you don’t have fast passes for a major ride, sipping pina coladas in line is the next best thing.

11 - At the Tampa Airport news stand, buy six magazines and get one free. And it’s not equal or lesser value, so spend away on that seventh mag.

12 - A 30-minute Disney Vacation Club presentation during your vacation will earn you three instant fast passes per person. Sweet! Book your presentation at kiosks in the parks, on the Boardwalk, etc.

One more time, a big round of applause to my guest bloggers - Leo, Kami, Gavin, Drew and Darryl! You rock!

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Todd’s guest blogger’s rock the house.

June 25, 2008 | Leave a Comment

What a fun week! Todd gets all lazy, and five of the best bloggers on earth fill his shoes. But we need something for closure. Something to sum up the experience. What better than a tag cloud??

The tag cloud above was created (with Wordle) using the text of each of the fabulous guest blog posts. Isn’t it the most beautiful thing you’ve ever seen? We fully expect that Todd will print this and hang it over his fireplace. Or commission a painting of its likeness.

Let’s not forget to give thanks to the bloggers who made this spectacular week possible:

// Thu / Leo Bottary of Client Service Insights

// Fri / Kami Huyse of Communication Overtones

// Mon / Gavin Heaton of Servant of Chaos

// Yesterday / Drew McLellan of Drew’s Marketing Minute

// Today / The most awesome person ever, Darryl Ohrt of Brand Flakes for Breakfast

Look for Todd’s regular genius to grant this page tomorrow!

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Posted by darryl | Filed Under Links 

What you can learn from some old people.

June 25, 2008 | 2 Comments

carroll gardens screen grab

It’s the last day of guest posts on Todd’s blog! This week we’ve seen some spectacular posts from some awesome bloggers. If Todd ever chooses to backback across Europe or join the Peace Corps, I think we might be able to handle this. :)

I’d like to share a wonderfully inspirational yet sad video that I found on SwissMiss.  Roots in the Garden is about a neighborhood called Carroll Gardens in Brooklyn, NY. Like many of the neighborhoods in New York, it’s changing. New condos are replacing old neighborhood buildings. Old businesses are being replaced with national chains. And old people are having a hard time surviving.

The people in this piece are splendid. You couldn’t cast more engaging personalities with all of Hollywood’s top talent at your fingertips. Here’s the thing: There are characters like Vincent, Mario and the others right outside your door. The people that you pass on the way to work or on the way to the gym that most of us politely ignore. What stories could they tell?

A couple of coworkers and I once friended a local that we nicknamed “weatherman” for his habit of greeting passers by with “nice day today” or “looks like rain later.” I shared the bench with this gentleman one afternoon, and in a few minutes learned about the architecture of our neighborhood. What buildings used to be. Where the movie theaters used to be. And I wish I had him on video.

We’re technologists. We stream video from our phones, we record thoughts on Flip video cameras, and share our views on sites like Seesmic and ooVoo. Internet workers talking to and sharing with other internet workers. What if we opened these doors to people without the same tools? What stories could we be telling?

Is your neighborhood history being recorded? How about inviting a local old person to your office today to tell his story?

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Posted by darryl | Filed Under History, Video 

Malcom Gladwell on Happiness

June 24, 2008 | 3 Comments

When Todd asked me to fill in for him today, I looked at his blog very differently. As a regular reader, I just enjoy. But, as one who is trying to step into his shoes, I wanted not only to add value but to add value in a voice that would seem familiar and welcoming to his readers. Todd loves to communicate in video….so I decided to share one of my favorites.

If you aren’t familiar with the TED series of presentations, you are really missing some amazing and insightful (as well as entertaining) videos out there. The one I’ve opted to share with you is Malcom Gladwell and his “take” on happiness. But of course, it’s much more. (It’s a little long but I promise, well worth the time!)



So, from a marketing perspective….what’s your take away? How might you use Malcom’s thoughts in your day to day efforts?

Be sure to check out all of Todd’s pinch hitter this week:

// Thu / Leo Bottary of Client Service Insights

// Fri / Kami Huyse of Communication Overtones

// Mon / Gavin Heaton of Servant of Chaos

// Tue / Drew McLellan of Drew’s Marketing Minute

// Wed / Darryl Ohrt of Brand Flakes for Breakfast

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Posted by drew | Filed Under Authors+Books, Educational, Links, Marketing 

Digital Hindsight?

June 23, 2008 | Leave a Comment

There has been some great advertising over the last twenty years. Think back on some of your favorites from the 1980s — what worked? What clicked for you? Let me guess, emotion, right?

Whether we like it or not, the ads that pull us in find a way to let us in to the emotion of the moment. They give us moment that we can share with our friends, our family or even our workmates. Think back on the ad that you loved from twenty years ago … when you saw it, who did you talk to about it? Did you hum the jingle associated with it? Can you remember it still (I bet you can)?

Fast forward to the present day … how would this favorite ad play now? How would it be pitched from agency to client? What would the client say? And more importantly, how would DIGITAL change the story that underlies the creative? What would be the execution? How and why would your digital strategy impact and extend the brand engagement?

Now, I have posed a lot of questions … but consider this ad, one of my personal favorites from the 1980s. There are plenty of digital activations here, plenty of options for social media participation. Watch it through and then scroll down … I will give you the digital strategy in two words. Who can guess?

 

 

Two word digital strategy: American Idol.

This is the second of two posts this Monday for Todd. You have/will enjoy guest posts from:

// Thu / Leo Bottary of Client Service Insights
// Fri / Kami Huyse of Communication Overtones
// Mon / Gavin Heaton of Servant of Chaos
// Tue / Drew McLellan of Drew’s Marketing Minute
// Wed / Darryl Ohrt of Brand Flakes for Breakfast 

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Posted by gavin | Filed Under Marketing, Media, Music, Social Media, Strategies+Tactics, Video 

Inspiration Anyone?

June 23, 2008 | Leave a Comment

If you have worked in or with an advertising agency then you are sure to get a chuckle out of this — but if you haven’t it may well confirm all your fears how ideas are transformed into the various types of advertising. Possibly more frightening … it will confirm your suspicions about the PEOPLE who work in advertising and marketing.

This video, by Microsoft’s Digital Advertising group builds on their earlier efforts called Bring the Love Back. While it is a fun piece, there is obviously a serious agenda at play here. It feels like Microsoft are asking us to think more creatively and more consumer-centrically about the value that companies bring to the relationship between brands and consumers. Is it the end of the hype and the beginning of something more “real”? What do you think?

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Posted by gavin | Filed Under Advertising, Humor, Marketing, Media, Social Media, Video 

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