Dressing Like Polar Bears: Great PR Tactic

According to the Politico caption, “Thumbs up for polar bears: Members of the Alaska Wilderness League, dressed in polar bear costumes, sit in the last row during Interior Secretary Dirk Kempthorne’s news conference to announce the newly protected status of the polar bear, Wednesday, May 14, 2008.”

The next time your client, or your client’s client, goes on the endangered list, dress like him/her/it and let the photographers snap it up. Priceless PR.