Marketing Bloggers Converge in NYC

Last weekend, dozens of the most creative and influential marketing bloggers from around the world gathered at Blogger Social ’08 in New York City. They came from near and far, including Canada, Mexico, Europe, the Middle East, Australia and all over the U.S.

While most are finding it hard to describe the weekend in words, I think Gavin Heaton may have summed up the experience best when he said the time together helped solidify the transition from community to friends.

I have too many great memories from the weekend to share in one post, so I’ll highlight just one conversation that stands out. Friday night, at the 14th floor lounge in the Library Hotel (quite possibly the best hotel in all of NYC), Luc Debaisieux, Matt Dickman and I discussed how big agencies are extremely slow to integrate emerging media and social networks with their tactical menus while the nimble smaller firms have quickly embraced everything. Luc tossed out a Jurassic Park metaphor that was spot on – the big agencies are the T-Rex dinosaurs slowly pounding along and the small firms are the Velociraptors zooming by. Coincidentally, the Jurassic metaphor also applies to the merger and acquisition activity.