Accidental Branding

Posted by on Mar 23, 2008 in Advertising, Marketing | No Comments

Note: This article is an excerpt from the book Accidental Branding by David Vinjamuri. According to David, the whole book is about branding. The point of the excerpt is to show that it is also about telling the very personal stories of the entrepreneurs behind big brands – in this case Craig Newmark from craigslist. ...

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New Todd And Feature for Authors and Their Books

Posted by on Mar 23, 2008 in Advertising, Educational, Marketing, Media, Public Relations, Social Media, Technology, Video | No Comments

UPDATE: Click here to access the new authors + books section. Since launching this blog in July of 2006, dozens of authors and publishers have asked me to promote their books. While I am all about promoting a good book, I just don’t have the time to read that many books from cover to cover. ...

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Are We Giving Robots Too Much Power?

Posted by on Mar 23, 2008 in Media, Technology, Video | No Comments

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People News: Leo’s Back and Dan’s the Man!

Posted by on Mar 22, 2008 in Marketing, Media, Public Relations, Social Media | No Comments

Just some quick but important people news. First, Leo Bottary is back to blogging. Leo moved to Boston and joined Mullen, an integrated marketing firm. Previously, he worked in the Tampa office of Hill & Knowlton, where he authored the blog Client Service Insights, part of H&K’s Collective Conversation. After a hiatus that left several ...

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Power Profile: David Airey

Posted by on Mar 18, 2008 in Advertising | No Comments

Edinburgh, Scotland-based David Airey started blogging in October of 2006. His self-titled blog currently sits in the Power 150′s top 30 and is a marketing extension of his own graphic design business. In today’s web 2.0 marketing stew, the ingredients of graphic design and multimedia are more important than ever, which helps to make David’s ...

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Crystal Ball 2.0

Posted by on Mar 17, 2008 in Advertising, Educational, Marketing, Media, Public Relations, Social Media, Technology | No Comments

Advertising Age asked a handful of the Power 150 bloggers “what technology marketers should be paying most attention to in 2008?” Click here for Crystal Ball 2.0.

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Starbucks and Wal-Mart are the Next Blue and Red

Posted by on Mar 16, 2008 in Educational | No Comments

“Forget the Red State / Blue State labels; the real question is Wal-Mart State or Starbucks State,” according to kottke.org

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Diversify Your Investments with Historic Newspapers

Posted by on Mar 14, 2008 in Educational, Media, Video | No Comments

Between your 401K, IRA and those Apple shares you’re sitting on, you have most of your money in securities and equities. You’ve got a shrinking cash cushion and the value of your house is tanking. You may want to further diversify your portfolio. Instead of scratch-and-win lottery tickets, why not consider collectibles? A collectible is ...

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Subliminal Iconography: Is Yahoo Calling FeedBurner Junk?

Posted by on Mar 11, 2008 in Advertising, Marketing, Social Media, Technology | No Comments

Is it just me, or does Yahoo Mail’s spam icon look strikingly similar to the FeedBurner logo? Is Yahoo trying to send a subliminal message that FeedBurner (ergo Google) is just junk? Don’t ask me how I made this connection, but it just hit me while I was checking my spam folder. I can’t imagine ...

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The Next Big, Small Thing

Posted by on Mar 10, 2008 in Educational, Marketing, Media, Public Relations, Social Media, Technology | No Comments

I’m a big fan of Matt Dickman because I learn a ton from him and his blog. In fact, I just called him up last week with a question about online video players. He brought TubeMogul to my attention. At TubeMogul, you upload one video and it automatically codes and distributes the video to all ...

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