Power Profile: Only Dead Fish

Posted by on Mar 30, 2008 in Marketing, Social Media | No Comments

Neil Perkin started out stacking shelves at his local supermarket, but today is director of marketing and strategy at IPC Media, a UK consumer magazine publisher. He has authored his Only Dead Fish blog since December 2006. Only Dead Fish currently sits at No. 149 on the Power 150, a global index of nearly 600 ...

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Genius Wine Label

Posted by on Mar 30, 2008 in Marketing | No Comments

Source: Noisy Decent Graphics Remember those “Loft For Sale” fliers hanging next to the elevator at college? This is kinda like that. Now you can send one lucky party guest home with a little reminder of the wine you served. At least… one guest… and only if you serve this type of wine. Still, it’s ...

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Out of surgery: All good signs

Posted by on Mar 30, 2008 in Marketing | No Comments

Our family breathed a collective sigh of relief today. Tricia came out of her five-hour surgery with good reports and high hopes for a full recovery. While we cannot be completely sure until the pathologist tests the tissue, the surgeon appeared confident that the cancer had NOT spread to the rest of Tricia’s body, but ...

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Personality Not Included

Posted by on Mar 29, 2008 in Marketing | No Comments

Rohit Bhargava is the genius behind this book marketing tactic = any blogger who sent Rohit five questions about his book would get five custom, not-cut-and-paste answers. Here is my virtual Q&A with Rohit about his forthcoming book Personality Not Included: 1) Your new marketing book, Personality Not Included, goes on sale April 25 and ...

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Will You Support My Sister?

Posted by on Mar 28, 2008 in Marketing | No Comments

A heartfelt note to my readers: I’ve been blogging for almost two years and have written more than 500 posts for your entertainment. Today, I ask for your help. The Story This is my sister, Tricia. Last Thursday, March 20, she was diagnosed with an aggressive form of breast cancer called invasive lobular carcinoma. With ...

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Age of Sharing Industry Secrets, Manifestos, Tactics, Tragedies and More

Posted by on Mar 28, 2008 in Educational, Marketing, Media, Social Media | No Comments

In 2007, more than 100 authors – from 10 countries and four continents – joined forces to write The Age of Conversation, a book about emerging media and marketing. I was one of those co-authors. Social Computing Magazine called it an “e-blockbuster.” Business Week said “Little did we know that social media would soon begin ...

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This is an Awareness Test

Posted by on Mar 28, 2008 in Educational, Video | No Comments

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In a World Where Everybody is the Media

Posted by on Mar 26, 2008 in Advertising, Marketing, Media, Public Relations, Social Media, Technology, Video | No Comments

Gary Vaynerchuk (Vay-ner-chuk) has mastered the wine-to-web crossover. He’s famous for Wine Library TV (sniffy sniffs and wine that tastes like dirt), but has totally and cleverly transitioned into the web 2.0 world, and this video demonstrates his marketing acumen. Nice job, Gary! Technology = new media = transparency = good prevails! Your personal brand ...

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The Top 30 Online News Sites

Posted by on Mar 25, 2008 in Media | No Comments

According to Nielsen Online, which provides this data to the Newspaper Association of America on a monthly basis, the top 30 online news sites, ranked by sessions per person, are: Brand or channel; sessions per person; unique audience (000) 1. drudgereport.com; 19.9; 3,445 2. Daily Kos^; 8.9; 1,204 3. Fox News Digital Network; 8.3; 10,177 ...

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Future Trends in Advertising

Posted by on Mar 23, 2008 in Advertising, Educational, Marketing, Media, Public Relations, Social Media, Technology, Video | No Comments

Nod: Neil Perkin

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