Phone-Phriendly Websites

Posted by on Feb 16, 2008 in Marketing | No Comments

Using your cell phone to browse the web can be frustrating when you don’t know the best mini-sites. To make mobile surfing easier, I’ve compiled a one-stop shop of my favorite phone-phriendly sites. Check out toddand.com/m and bookmark it in your cell’s browser. As you can tell from the recommended posts below, I created similar ...

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How Google Got Its Colors

Posted by on Feb 14, 2008 in Marketing | No Comments

“There were a lot of different color iterations,” says Ruth Kedar, the graphic designer who developed the now-famous logo. “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.”

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The Axe Effect: Hillary for Obama

Posted by on Feb 13, 2008 in Advertising | No Comments

Source: Neatorama

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Yes, They Did.

Posted by on Feb 12, 2008 in Social Media, Technology, Video | No Comments

After seeing the Obama Yes We Can video, I knew it wouldn’t be long before a parody came out. Here is the first one that I’ve seen.

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Emerging Media and Marketing Increases the Pathos in Politics

Posted by on Feb 10, 2008 in Marketing, Social Media, Technology, Video | No Comments

I can’t remember ever being this inspired or emotionally motivated by politics in the past. I attribute most of the newfound pathos to emerging media and marketing: speech writing, prosumer video production, social media, online and viral marketing, etc. In addition to the increased pathos, I bet emerging media and new marketing have contributed to ...

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Seth Godin Knows I’m Alive!

Posted by on Feb 9, 2008 in Advertising, Educational, Marketing, Media, Public Relations, Social Media, Technology | No Comments

Yesterday, I got an email pitch from a marketer in Paris who discovered my blog thanks to Seth Godin’s new book, Meatball Sundae: Is Your Marketing Out of Sync? Today I stopped by my local Borders to pick up a copy and, sure enough, there I am in the acknowledgments – toddand.com/power150 – as a ...

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The Evolution of Technology Company Logos

Posted by on Feb 9, 2008 in Technology | No Comments

Neatorama has a great in-depth look at the evolution of technology company logos. Share This

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Blogger Social 08 and Library Hotel

Posted by on Feb 4, 2008 in Advertising, Marketing, Media, Public Relations, Social Media, Video | No Comments

I’m pumped. I’ll be attending Blogger Social in NYC from April 4 to 6, 2008 – representing the Ad Age Power 150. Blogger Social is essentially a weekend-long happy hour for bloggers to share best practices and casual conversation. With dozens of marketing bloggers in attendance (check out all the attendees below), I’ll be scouting ...

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Yes, we can.

Posted by on Feb 4, 2008 in Video | No Comments

I saw this video on Friday, only hours after it was released on YouTube. I scrambled to make it the homepage of my this site. Just the video. Nothing else. Earlier today, in anticipation of Super Tuesday, I added more videos to make it a collection of Obama’s greatest hits. It’s hard to run political ...

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The 25 Most Memorable Super Bowl Ads

Posted by on Feb 1, 2008 in Advertising, Video | No Comments

Here is Gawker’s list of the 25 most memorable Super Bowl ads. My favorite is still this one. Speaking of Super Bowl ads, have you heard of Firebrand Monday? “The Super Bowl has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Chief Marketing Officer. “Most people watch the ...

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