Seize Marketing Moments… Dunkin Style
Posted on 26. Feb, 2008 by toddand in Advertising, Marketing
Brilliant! Dunkin Donuts is seizing the moment with a masterful marketing move:
When Starbucks shuts down all of its nearly 7,100 national stores this evening for employee retraining (some of the contracted Starbucks are on a different training schedule), Dunkin Donuts will hand out free small hot lattes in all of its 450 Chicagoland stores.
Source: Chicago Tribune
I wrote about a similar, equally brilliant tactic by Illinois State University in July of 2006.
UPDATE: My local Dunkin Donuts told me that they gave away 56 coffees yesterday evening. And my colleague said her Starbucks tasted horrible this morning – so bad that she actually tossed it. I think more training is in order… and more free Dunkin Donuts coffee too. By the way, a great conversation is taking place at Ken Wheaton’s Adages blog – Ken asked who benefits the most from the Starbucks closure?
