My Nordstrom Creative Strategy
I worked at Nordstrom for three summers during college and I will forever be a Nordy. Not because I’m 6′ 5? and it’s one of the only places with clothes and shoes that fit me, but because Nordstrom is where I first learned and used SWAT – sales with advanced techniques. Boy, did I know how to sell children’s shoes!
A year ago I wrote about the legends of Nordstrom’s unbelievable customer service. Around that time, I was extensively researching Nordstrom for my MBA creative strategy class. Throughout the whole semester, we worked on stepping-stone projects that culminated in one final presentation. The assignment was to determine a company problem and a strategic creative solution. Unfortunately, the professor also asked us to take a stab at some of the creative tactics, which you’ll notice aren’t so creative. Sorry.
So, here is my creative strategy for Nordstrom. It may be a bit dated already. Since I’m a PR guy by education and trade, I’d love to hear thoughts from some of the creative ad bloggers, including John Moore, Darryl Ohrt, CPJ, Leigh Householder, Mark Goren, Ed Cotton and David Armano. For the record, the class was very casual so I took a slightly humorous approach to presentation, which you’ll notice with some of the image choices.
