Crank That Music Marketing
Soulja Boy is a genius – just like the Village People and Los del Rio before him. Mix together a good beat, some catchy lyrics (repeated often) and a dance to boot. Seems like those are the ingredients to successful music marketing and kick-starting the viral videoverse. At least, that’s what happened (again) with “Crank ...
The Greatest PR Clip of All Time
Imagine the New York Times taking your press release and running it verbatim. Unbelievable, right?! Well, it happened with the very first press release ever written. Born in 1877, Ivy Lee is considered to be the father of modern PR and recognized for writing the first press release. On the morning of October 8, 1906, ...
Toyota’s World of Warcraft Commercial
At first, this is one of those ads that makes you scratch your head. I’ve never played World of Warcraft, but this is hilarious. Great way to build your cred with gamers, assuming they’re an appropriate target audience for Toyota trucks. Consumer generated? Share This
It’s Teenage Affluenza Season
This virus strain is much more contagious than Adult Affluenza. Share This
MarketingProfs and Diet Coke
Had a great panel discussion today on B2B + social media at the MarketingProfs conference in Chicago. It was great to meet Ann Handley, Matt Dickman and a host of other marketing professionals. As I was driving home, I found a great Diet Coke advertisement that I wanted to share with my readers. See below. ...
The Beauty Industry is NC-17
Watch this video and then talk to your daughter. I did. Although, my daughter is only four months old so she just giggled and spit up. Not a good sign. Share This
