Tips For Your TV Commercials
Take valuable copywriting and acting lessons from these precious TV spots: Note: The Eagle Man spot actually ran in Chicago several years ago and is still well known in these parts. Share This
Media Training Tip No. 512
Bookmark this one as another media training tip to share with clients – never match the reporter’s intensity or hostility, unless of course you’re another reporter. Bill O’Reilly and Geraldo Rivera were the main event at this week’s MediaMania 23 – aka Thursday’s O’Reilly Factor. In one of the most heated interview exchanges I’ve seen ...
Happy Easter!
Dick Cheney ruins Easter at the White House. Do you know what the Easter Bunny does the other 364 days of the year? Share This
Old Media Messenger Pigeons – Present Day
Love it! Nod: ‘Cross The Breeze, currently ranked 197 on the Power 150. It’s a fact (so says Wikipedia): In the 19th century, Paul Reuter, founder of Reuters, used a fleet of over 45 messenger pigeons to deliver news and stock prices between Brussels, Belgium and Aachen, Germany. Messenger pigeons were also used extensively during ...
Old Media Zells
In case you haven’t heard, the big news in Chicago is Sam Zell’s purchase of Tribune Company, which owns 11 daily newspapers, 23 TV stations, a smattering of other media and the Chicago Cubs. Zell, a well-known real estate mogul, recently spoke with Chicago Tribune business reporters and editors about his interests in old media. ...
The Future of Marketing
BusinessWeek surveyed advertising and branding elite from both the client (Kraft, Home Depot, Yahoo!, etc.) and agency (BBDO, Leo Burnett, Saatchi & Saatchi, etc.) sides to gain insight on the future of marketing. Below are two interesting snippets. Share This
