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Power Links - 02 | 11 | 07

February 11, 2007

Treat Employees Like Family (Brand Autopsy)
“The lesson for us all is to Practice the Golden Rule. Treat employees as you would like to be treated and the company will be ultimately rewarded. Endearing and enduring companies are those that develop meaningful relationships with its employees that go beyond being professional to being personal.”

Online PR Benefits of Blogging (Naked PR)
“Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging.”

Is YouTube The Scourge of Brand Advertising? (Jaffe Juice)
“After viewing this year’s crop of Super Bowl advertising and reading about the dismal traffic to advertisers’ respective websites (for example: peak traffic per minute this year was 282,000 versus 750,000 last year), I couldn’t help but wonder why any self-respecting advertiser would purposely choose *not* to maximize the potential of a $2.6 million investment.”

A Little Nerd Knowledge Never Hurt Anyone (Forward)
“I can say, with a good deal of confidence, that we are moving toward a time when all practitioners - whether you’re in healthcare, travel and tourism, or crisis management - will need to have some basic new media skills.”

Perez Hilton 1, CNN 0 (BlogWorks)
“Being a frequent visitor of the blog, I saw the post and immediately clicked over to CNN - which I expected to have more accurate, up-to-date information. There was nothing there. It took several minutes for both CNN and MSNBC to post a story on her death.”

“Backpack Journalism” (eastwikkers)
“We’ve all seen declarations that print and other traditional media are “dead,” but there’s another more interesting trend - the evolution of traditional journalists as they adapt to the new media world.”

Journalists Seeking Jobs on YouTube (Communication Overtones)
“Television journalists and photojournalists are uploading their customary resume tapes to YouTube and sending out a short pitch and a link to get the attention of hiring managers. And it seems the managers like this much better than getting a physical tape.”

Nifty Search Engines & Entrepreneur Resources (The Copywriting Maven)
“Trust me, here’s a time suck you’ll enjoy. So go get some more coffee and spend some time reviewing. Some excellent ideas here. Have fun, learn something, and maybe make or save a little money in your copywriting business (or both!)”

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