Top 10 Headlines from Boston Litebrite Bomb Hysteria
February 2, 2007
Sure, news of the Boston litebright bombs is getting old, but bloggers continue to one-up each other with creative headlines. Below are a few that caught my eye.
10 // “Lightbrights, Incompetence, Tradeoffs, Blablabla” (Catallarchy)
9 // “LED ‘Bombs’: A Story of Tools, Fools and Lamers” (Wired)
8 // “Ad Terrorists Talk Hair in Boston” (In Before Lock)
7 // “Litebright or Bomb?” (The Moon Masters)
6 // “Please Send Clue to Boston!” (Terminally Incoherent)
5 // “Sleepless in Seattle, Meet Boneheaded in Boston” (De Rerum Natura)
4 // “Boston Repels Terrorist Attack By Cartoon Characters” (Public Eye)
3 // “People Thought These LED Signs Were Terrorist Bombs? Is America Retarded?” (Digg)
2 // “Attack of the Bombwielding Evil Light-up Robot Signs” (I Am A Camera)
1 // “If Your Advertising Agency Isn’t Getting Arrested, Maybe They’re Not Trying Hard Enough” (Scatterbox)
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[...] Back in December of 2006, I wrote about the greatest slogans being lost in translation - slogans that had been meticulously developed by some of the world’s leading advertising and PR executives, but cross-culturally or cross-linguistically misinterpreted. In marketing, it’s critical that our messages are clear and not misheard or misunderstood. One recently related case that comes to mind is the Boston litebright bomb scare, a case in which marketing execution was completely misinterpreted. [...]