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And Links - 01 | 25 | 07

January 24, 2007

Bloggers and Transparency (CrapHammer)
Sean provides some interesting transparency fodder here, but I’m particulary fond of his Second Life intro - “There I sat with steaming coffee in hand attempting to get my avatar into the proper room and oriented so that I was not staring strangely at a wall or other inanimate object… What began as interesting experiment quickly turned into a high speed scroll chase… then we all returned to our world, pretending we had been working on something work related.”

9 Branding Tips for Small Businesses (Small Business Branding)
“Proper branding is critical to your long term success. A lot of people think of branding as logo development. But in reality, branding is managing the thoughts and feelings of your customers to ensure that you are what they desire. If your desired brand image isn’t what’s in the minds of your target audience, you’ve got to figure out where the gaps are and how to address them. And fixing those issues is hard work because the old adage still rings true - the customer is always right.”

Leo Laporte: New ‘Beatles’ Widescreen iPod Unveiled During Super Bowl (applegazette)
“I would have to agree that The Beatles being on iTunes doesn’t seem like a big enough announcement for a SuperBowl Commercial…but something like this makes a lot more sense. Will we see a new Video iPod during the Superbowl? At the rumored Feb 20. event? At all?”

YouTuber One, Two, Three, Four, Five
Regarding No. 3, I don’t know how you can make such a crazy slip, but it’s hilarious to watch the off-camera reaction that immediately follows. Unfortunately, you’ll have to endure the poor quality of the recording.

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