And Links – 11 | 30 | 06

Posted by on Nov 29, 2006 in Marketing | No Comments

How Not To Handle A Media Interview (FOX Sports)Click through, then click on the Michael Strahan interview video to hear really, really bad talking points. Here it is again at MSNBC. Popular Brands May Brand the Brain (Health Scout) “Besides demonstrating that strong branding does matter, neurologically speaking, the fMRI results ‘suggest that a benchmark ...

The Free Degree

Wendy Boswell at Lifehacker best summarized the fact that a free education is easier than ever thanks to the internet. She compiled a terrific list of free online college courses, including many from Ivy League institutions. I went ahead and filtered the class pool to pinpoint the best courses for a pseuedo college degree in ...

And Links – 11 | 28 | 06

Posted by on Nov 28, 2006 in Marketing | No Comments

What’s The Best Embedded Video Player? (Life Goggles) A great source for comparing online videos. Hmmm, tough call. Odds of Dying (nod Rocketboom) Sooooo… you’re saying there’s a chance! Hobbit Goes On Without Jackson (BBC) It’s still going to make millions! Guide to Cyber Monday Sales (Consumerist) “Cyber Monday is the beginning of the online ...

The Economic Impact of Blogging

As part of my MBA economics coursework, I had to write a paper addressing an economic issue and its related solution. I wrote my paper on the economic issues of traditional media and the social media solution (thanks to blogging, and more recently, podcasting, plus all other content-sharing sites). The paper isn’t due until early ...

Under Construction – Please Pardon The Dust

Posted by on Nov 25, 2006 in Marketing | No Comments

I’m in the process of launching a fresh new look for the site. A minimalist at heart, I’m using the plaintxtBlog theme by Scott. It’s a simple and elegant three-column approach. You may be familiar with this theme as Matthew Stibbe, a fantastic blogger and fellow minimalist, also uses it. Stay tuned as I’ll continue ...

Happy Thanksgiving!

Posted by on Nov 24, 2006 in Marketing | No Comments

A Brief History of Traditional and Social Media

Posted by on Nov 23, 2006 in Educational, Media | No Comments

Media is a method of communication or a form of publication commonly used to distribute news and information. Cave paintings, homing pigeons and books were some of the earliest forms of communication, or media. The first newspapers vary in purpose and nature – news sheets, newspapers, daily newspapers, etc. Starting in 59 BC, Julius Caesar ...

A Brief History of Traditional and Social Media

Posted by on Nov 23, 2006 in Educational, Media | No Comments

Media is a method of communication or a form of publication commonly used to distribute news and information. Cave paintings, homing pigeons and books were some of the earliest forms of communication, or media. The first newspapers vary in purpose and nature – news sheets, newspapers, daily newspapers, etc. Starting in 59 BC, Julius Caesar ...

Top Seven Links of the Day

Posted by on Nov 23, 2006 in Media | No Comments

The YouTube Effect “TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup.” Google is the New Cisco “At $500 a share Google has a market capitalization of about $156 billion, outshining most of the tech sector’s biggest stars. In the ...

Social Media Press Release = More/Better Coverage

I believe there is a positive linear correlation between the amount of PR elements offered to reporters and the quantity/quality of media coverage generated. The social media press release, as templated by Todd Defren, supports that theory. The “all things being equal” here is news. If there is real news value, PR pros will almost ...