Transparency Month No. 2

Posted by on Sep 15, 2006 in Public Relations | No Comments

Today is my two-month anniversary of blogging. As part of my transparency tradition, below are my stats. To date, I’ve had 3,774 hits – up 2,266 since my last stats purge. My best day ever was 166 views. In two months, I’ve posted 77 times and received 130 comments. As the truest measure of my ...

Transparency Month No. 2

Posted by on Sep 15, 2006 in Public Relations | No Comments

Today is my two-month anniversary of blogging. As part of my transparency tradition, below are my stats. To date, I’ve had 3,774 hits – up 2,266 since my last stats purge. My best day ever was 166 views. In two months, I’ve posted 77 times and received 130 comments. As the truest measure of my ...

Old And New Media Join Forces To Out lonelygirl15

Posted by on Sep 13, 2006 in Media | No Comments

The identity of lonelygirl15 is no longer a mystery. She isn’t big business or a creative marketing agency… just a starving artist working with friends to find a movie deal. I’ve been following the debate surrounding her vlog for a couple weeks now. Since June, her viewers have suspected a hidden agenda. The theory was ...

One Link Is Better Than The Others

Posted by on Sep 12, 2006 in Marketing | No Comments

Seven out of the eight links listed below are pretty good. It’s up to you to find the one that is REALLY good! Trust me, one link is better than all the others. Link 1 Link 2 Link 3 Link 4 Link 5 Link 6 Link 7 Link 8

Never Forget September 11, 2001

Posted by on Sep 10, 2006 in Marketing | No Comments

It was just like every other morning. I caught the 7:51 a.m. (CST) train from the suburbs and headed toward my office in downtown Chicago where I worked for Weber Shandwick (then BSMG). As the train neared my stop (circa 8:35 a.m.), I heard a lady behind me on her cell phone say, “you’re kidding, ...

Cockroach Hunter and the Weathermen

Posted by on Sep 8, 2006 in Media, Video | No Comments

It was very sad to hear about the sudden loss of Crocodile Hunter Steve Irwin. No one will ever replace him… definitely not this weatherman. It’s important to be passionate about all you do… even if that means the weather. It’s not easy being a weatherman as so eloquently demonstrated by this clip. And never ...

Pick of the Todchard 09.07.06

Posted by on Sep 6, 2006 in Marketing, Public Relations | No Comments

This post is a shout out to Scott Baradell over at Media Orchard who has a sweet new “Pick of the Orchard” graphic for those lucky few bloggers who get plucked. I’ve graced the Orchard basket twice now. Reinventing the Wheel, Slowly (BusinessWeek) egoSurf (egoSurf) Graduate Degress in Public Relations (D-Ring and Forward) Is Telecommuting ...

The Adrenaline of Media Relations

Posted by on Sep 6, 2006 in Marketing, Media, Public Relations, Video | No Comments

If you’re in PR, you definitely know the massive adrenaline rush that comes immediately after securing a big opportunity or placement for your client. High fives are thrown and fists are pumped. That thrill is just like this first video. If you’re in PR, you also know the extreme disappointment when the reporter misquotes or ...

An Analysis of the Accreditation Debate

Posted by on Sep 2, 2006 in Advertising, Marketing, Public Relations | No Comments

Recently there has been a lot of debate over the value of accreditation. Are stamps of approval by professional associations really necessary? Based on my quick research of the related blog posts and comments, the arguments on both sides of the question are pretty even. Here’s the score as I see it: For Accreditation Kami ...

Cunning Use of Blogs

Posted by on Sep 2, 2006 in Marketing | No Comments

One of my favorite comedians is Eddie Izzard. His “Dress To Kill” set is hilarious (and available on DVD)! “Cake or death?” “They say guns don’t kill people, people kill people. Well, I think the gun helps. If you just stood there and yelled BANG, I don’t think you’d kill too many people.” “That’s how ...