Marketeers as Mouseketeers

August 13, 2006

mousketeerheader.jpg

After writing about the greatest military leader and how his strategies apply to marketing, my mind turned to more cute and cuddly topics… like mice. Actually, one mouse in particular. Mickey Mouse.

My family took several vacations to Disney World and I’ve never lost that lovin’ feeling for the mouse. I’ve visited Disneyland Paris and been back to the Florida theme park twice with my wife. We love(d) Disney movies and cartoons. My brother-in-law worked as a character in Disney World for a summer. Heck, even one of the lawyers I represented back in the agency day is now chairman of the board at The Walt Disney Company. There’s just no getting away from the big ears.

By the way, the Animal Kingdom Lodge with a savannah view room is a must!

As a marketer, visiting Disney World gives you great appreciation and respect for the brand… and the experience. Aside from some of the back-stage drama that has taken course over the history of the company, Disney is a positively perceived brand in households all over the planet. A trip to Disney World or Disneyland is like no other.

With all the hoopla, hype and havoc that originates from Disney, marketeers can greatly benefit from thinking like mouseketeers.

Liz Strauss wrote a great blog post earlier this year titled “Marketing Strategy ala Mickey Mouse.” Strauss put on her mouse ears and asked two key questions:

1 - How did Eisner do it?

2 - What can I take from the Mouse?

Strauss responded with some great points about Eisner defining the brand, understanding the value of quality and product line extensions. She also pointed to several strategic principles for success that Eisner followed in his business strategy. If you’re a marketeer wanting to think like a mouseketeer, I suggest you read Strauss’ post.

If you know of any other Mickey Mouse-related marketing stories that may benefit readers, feel free to post them in the comments.

Filed Under Marketing, Strategies+Tactics 

Comments

One Response to “Marketeers as Mouseketeers”

  1. Liz Strauss on March 2nd, 2008 9:31 pm

    Thanks for the pointer to that Mickey Mouse post! It’s still one of the most popular posts on my blog. I enjoy the way you tied it all in with the other things you’ve been doing. :)

    I always enjoy what I find when I visit here.

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