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Spreading The Links

August 30, 2006 | 1 Comment

There has been some really great stuff floating around the PR and MKTG blogosphere recently. Here are some more great links.

Performing Your Own Client Relationship Autopsy (Client Service Insights)
Alright, you lost the client. Now what? Leo Bottary tells you what.

5 Guidelines on Writing (Marketing Profs: Daily Fix)
Tom Ehrenfeld is a business writer who cares… and he wants you to care too.

Oldies But Goodies (Marketing Profs: Daily Fix)
Ann Handley dusts off five tried and true marketing articles - including some great writing tips.

Three Ways to Ride The Long Tail (Micro Persuasion)
Steve Rubel’s Ad Age column highlights what marketers need to know about “reach, niches and big media in the new landscape.”

Whistleblower Uses YouTube to Get The Word Out (boingboing)
Mark Frauenfelder’s post demonstrates the latest avenue for blowing the whistle.

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Posted by toddand | Filed Under Links, Public Relations, Video

For (FREE) Immediate Release

August 30, 2006 | Leave a Comment

eCentral Marketing lists all free newswire sites. Check it out.

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Posted by toddand | Filed Under Media, Public Relations, Strategies+Tactics

“I’m A Mac” Guy is Kevin Rose?

August 30, 2006 | Leave a Comment

Is it just me or does the “I’m a Mac” guy from the commercials look just like Kevin Rose of Diggnation? Oddly enough, Diggnation co-hosts Alex Albrecht and Kevin Rose regularly debate Mac vs. PC - and Kevin is Mr. Mac. Hmmm, was the striking similarity meant to be?

Here are the latest “I’m a Mac, I’m a PC” ads.

Here is one of my favorites:

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Posted by toddand | Filed Under Advertising, Technology

So Many Letters, So Little Time

August 30, 2006 | Leave a Comment

There are plenty of professional associations for marketers. IABC, AMA, PRSA, BMA, SMPS and WOMMA are just a few. With so many letters and so little time, I’m hoping some readers of this post will take a few minutes to chime in with opinions and experiences about their respective association(s).

Is one generally preferred over the others? Does one have a better annual conference? Does one have a more prestigious accreditation? Does one offer more valuable networking events or continuing education?

I’m particularly interested in hearing comparisons from people who are members of two organizations - even if you’re not currently a member of two, but have actively participated in more than one over the course of your career.

If you could only join only one professional marketing-related association, which would it be? What would your back-up be?

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Posted by toddand | Filed Under Advertising, Public Relations

Linkaroos

August 29, 2006 | Leave a Comment

Your Reputation: Create a Permalink (PR Squared)

Media Relations: Call on a Pitch, or Don’t? (Into PR)

WikiCharts (Leon Weber)

Huh?

How to Make Money From Your Blog: 5 Tips (Microsoft)

On Advertising: Pitching Via Cell (International Herald Tribune)

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Posted by toddand | Filed Under Links

The Trust Fall

August 28, 2006 | Leave a Comment

Trust matters in all trades. However, some trades are more trusted than others.

According to this recent Harris Poll, doctors and teachers are the most trusted occupations out of 22 measured. Journalists and TV newscasters are significantly less trusted. The President is trusted more than the media.

What are your thoughts? Does anyone have any other relevant or related links on this topic? And where would you put PR on the list of most trusted occupations?

According to Holmes Report, “In the modern media environment, a case can be made that standards of honesty and truthfulness are now considerably higher in the public relations profession than they are in the world of journalism. Certainly, public relations practitioners are more accountable for the accuracy of their pronouncements.”

For as long as I can remember, people have said the PR industry needs better PR to help a bruised and misunderstood image. However, in recent years, it seems like the bruised image is concentrated on the corporate and media worlds. Along with the flurry of corporate scandals in the early 2000s, there was a blizzard of journalism scandals. Of Wikipedia’s 42 journalist scandals listed, 32 (76 percent) occurred after 2001.

Why does there seem to be so many journalism scandals these days? Is it the advent of the internet? Is it the pressure of a more competitive media landscape? Or have there always been an abundance of journalism scandals - just more are now surfacing with the public? Is the uptick in journalism scandals and media governance directly related to the flood of blogs and citizen journalists working to quickly call out any/all wrong doings?

Doesn’t anyone remember the good ol’ action news days of the 1970s? Remember when viewers loved their local news people? Ron Burgundy of Channel Four News in San Diego remembers that love.

[youtube=”http://www.youtube.com/watch?v=76k0vQYYROU”]

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Posted by toddand | Filed Under Blogging, Humor, Marketing, Media, Public Relations

Web 2.oh forget it

August 25, 2006 | Leave a Comment

Forget about web 2.0 design standards for the next few minutes and immerse yourself in these wickedly cool websites.

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Posted by toddand | Filed Under Advertising, Links, Public Relations

A Long, Long Spam Ago

August 25, 2006 | Leave a Comment

Another Colbert report… on the history of spam.
[youtube=”http://www.youtube.com/watch?v=Awss2LkWPT8″]

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Posted by toddand | Filed Under Video

Anticlimactic Dot Com

August 25, 2006 | Leave a Comment

After all the hype and hoopla from the agency.com Subway pitch, the agency goes and pulls out of the running. The claim: Subway’s decision was taking too long and agency.com had reached the finals for a conflicting account. Two clients of the same industry is a conflict. Three is a specialty. Here are some related links:

It’s-Not-You-It’s-Me.COM (David Armano)

Agency.com Pulls Out Of Subway Pitch (ExperienceCurve)

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