Lies, Damned Lies and PR Surveys
According to Mark Twain (pictured above), “There are three kinds of lies: lies, damned lies and statistics.” Matthew Stibbe of the Bad Language blog probably falls into the Twain camp. He wrote about PR survey abuse back in June. Personally, I think “abuse” of research by PR folks may stem from email marketing. Or, at ...
Mar’CAT’ing and Prrrrrrrrr
It’s Friday! Jeans day! So, to loosen things up a bit, here are not one, but two funny cat video montages. Enjoy your weekends! By the way, I’m allergic to cats. I have a dog. Here is a photo of my dog, Wrigley (left), and my parents’ dog, Molly:
Whose MKTG Is It Anyway?
For 14 years, my favorite hobby was improv comedy. I performed on nights and weekends with the same troupe for seven of those years. We never looked at the troupe as a money maker even though we did have “paying” gigs. (Don’t get the wrong idea by “paying” gigs. When I calculate it, my annual ...
Q Is For Vacation
After several weeks of researching the Treo and Q, I went with the Q. It made sense for me because I first need a phone, second a PDA. Q is hands down the best phone quality. The biggest downfall to the Q that I read about is it’s lack of touch screen. Since this is ...
Linkamania I
The web is a world of many wonderful things. Below are some links to random pages that I’ve discovered over the years. Smack A Penguin (try to beat 502) Zipdecode Do I Need A Jacket? EveryHit BioMotionLab Snopes Stone Pages Ken Jennings’ Blog Leave a comment and share your “eggstra” special links.
PR Two Point Oh!
As a new blogger, I was thrilled to read John Wagner‘s post today about SHIFT Communication‘s brand new ebook PR 2.0 Essentials (30 pgs, 1.2 MB, full post), which can be found on SHIFT’s blog PR Squared. Also check out SHIFT’s social media press release template. The folks at SHIFT have some great stuff to ...
Psst. Viral Marketing! Pass It On…
Viral marketing is like smoking in the 70s… it’s fresh, cool and sexy to do. Check out BusinessWeek’s viral marketing story and slideshow. Just in case, here is the Wikipedia entry on viral mktg. The forthcoming movie, Snakes on a Plane, is the perfect example of viral marketing success. Just google the movie title… it ...
Alex, What Is A Brand?
If PR and MKTG was a category on Jeopardy and the $1000 answer was “A Promise,” I’d buzz in and respond in the form of the question “What is a BRAND? Alex.” And I’d be right. A brand is a promise. Just that simple.
Big Crispin Ad Guys
BusinessWeek called them the “Craziest Ad Guys in America,” but I’d classify them as the smartest and hippest. They’re the folks at the ad agency Crispin Porter + Bogusky. They’re the geniuses behind the subservient chicken and countless other quality spots. Listen to the BusinessWeek cover story podcast on CP+B here… Also, it looks like ...
